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Silvio Acevedo

Silvio Acevedo

McCann Digital's new campaign for the Israeli Anti-Drug Authority which is the first Facebook Timeline campaign, using the Timeline as a new medium. What we did is create a Timeline for a young person (Adam Barak) which in one side of the timeline got addicted to drugs, and on the other side is OK. As you scroll down you can see different situations in pictures that describe his life on the left side, where he's drugged, and on the right side, where he's OK.Technically that was extremely hard to accomplish because of Facebook's algorithm, but we made it after all.

Category: Public interest
Client: Israel Anti-Drug Authority
Agency: McCann Digital, Tel aviv
Country: Israel
Uploaded: 6 January, 2012


Title : 0 Views

Launch date:


On 2012, more tan 44.000 women will bear children in Uruguay. The video tells a story that could be about any one of them, but few will know about it as it is about a subject that is not spoken of. Just like the video, violence at child birth should cease to existe. The aim was to spread this story. Every time someone watched it one view was dropped.

We needed to reach 0 views, oppossite to the aim searched by most videos.



Zynga is committed to transforming the world through virtual social goods. Zynga players have made real change by raising millions for several international nonprofits since launched in October 2009.

Players have purchased virtual social goods within Zynga games that have benefitted earthquake victims, families without clean water, and children in Haiti through school lunch programs. is also building a new school, focusing on education and futures for the children of Mirebalais, Haiti.



Social gaming can unleash the power to make a significant impact. With over 180 million players a month, the combined activities of users in a Zynga game can be astounding. Through, we are thrilled to be able to offer our players the opportunity to take part in change that makes positive contributions globally.

Zynga began its partnership with local communities in Haiti in 2009. Since the devastating earthquake in January 2010, we are focusing our main efforts and resources to help families in Haiti, and specifically, in its Plateau Central region.


This poster promotes Write for Rights Day, December 10, on behalf of Amnesty International. Just one more letter, can set a prisoner of conscience free!

Website :

CCO: Brian Howlett
CD: Andrew Gillingham
CW: Brian Howlett, Marshall Bellamy
AD: Andrew Gillingham, Laura Kitching
Photographer: Philip Rostron
Agency: Agency59


name of design : recycle this festive season
design by : mark sanderson

Link in


Title : Augmented Reality @Taronga Zoo Sydney

Launch date: 01/10/2011


While people go to the zoo for something rare and exotic, Blaze Advertising brought something unique to Ausgrid's sponsorship of the Great Southern Oceans exhibit at Taronga Zoo. A world-first in augmented reality, the opportunity for kids to interact with a virtual sea lion was the centrepiece of the campaign that Blaze developed to bring the message of energy efficiency to a new and tricky target audience.


Publicis Sao Paulo puts a man on the street to alarm people to risks of driving while phoning

Category: Public interest
Client: Reclame
Agency: Publicis Brasil
Production: Casa Da Mãe Joana
Country: Brazil

More info about "Reclame por um Mundo Melhor".


Prague based world-renowned international motion art production company Eallin has produced a beautiful animated video for Amnesty International to celebrate its 50th anniversary of working to protect human rights. Directed by Carlos Lascano, this emotive piece of work takes us on a metaphorical journey showing mankind's struggle for freedom over the last half century. Music was contributed by Academy Award winning composer Hans Zimmer and Academy Award nominee Lorne Balfe.

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In the past month, nine Buddhist monks, have self-immolated in a desperate cry for help to protest a growing Chinese crackdown in Tibet. Access to the region is restricted, but if we can get 6 key leaders with close ties to China to send diplomats to Tibet, it will break the blackout and save lives.

Take action now


The Organ Donor Foundation of South Africa needs people to register. One person can save as many as seven lives.
This TV ad illustrates the harsh reality that by not becoming an organ donor, you're potentially taking another life with you when you die.

Music courtesy of Scala & Kolacny Brothers (Kings of Leon - Use Somebody)


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