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Advertisers Without Borders
Silvio Acevedo

Silvio Acevedo

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KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.

Donate to Invisible Children:
For info on Invisible Children:

For official MEDIA and artist REPRESENTATION ONLY: Christina Cattarini


This year, the most creative festival in the world invites you -while you visit beaches and malls- to work in what you most like: creativity.Different platforms are being considered to position the greatest creative team in the world: portal web with information about each of its members, social media, institutional videos about the initiative, interviews, certificates of attendance, etc.An adequate media strategy for the chosen subject will also be developed. It will be analyzed, discussed and orientated by the professionals previously mentioned, and publicly presented to an international NGO, which will be responsible for the campaign.A concept will be installed: the idea created by the greatest creative team in the world. The development of the concepts selected by each group will be continued by other groups, generating the necessary exchange for the final idea to be conceived by each and every one of the participants.During 3 days, great Creative Directors -each of them representing the professional entities of their own country-, will guide the participating delegates in the project. They will be organized in teams, and will develop their proposals through an integrated workflow.FIAP and AWB (Advertisers Without Borders) have developed a large scale action, in which participating delegates will be able to get involved to simultaneously create a campaign for the public good.Creatives who attend to the FIAP 2012 Miami have a sure job.

You can be part of this initiative right now by entering the Fiampstorming site -, downloading the brief, thinking one or more ideas of your own and sharing them with us.

Be part of the greatest creative team in the world. Join us today!


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Moms are a powerful group supporting our right to clean air: Moms Clean Air Force.

Moms have passion and power — an unbeatable combination. We are harnessing the strength of mother love to fight back against polluters.

Moms are joining together, to come out in strength for our kids’ right to clean air. Air pollution isn’t just dirty. It is toxic.

Moms will do everything they can to keep their children safe and sound. We look for the healthiest foods we can afford; we avoid toxic chemicals in our products. But there are some things we simply can’t buy. Clean air is one. We need job-creating regulations to assure that our children have clean air right now, and for their future.

At Moms Clean Air Force, we believe in Naptime Activism. With our online action center, we make it easy and fast for busy parents to make their voices heard—while baby naps.

Sometimes, being a good mom means being an active citizen.

Website :

Contact Name: Ronnie Citron-Fink

Contact e-mail:

Dominique Browning
Ronnie Citron-Fink
Shaun Dakin
Anneka Wisker


CERCA, Children and Adolescents Center in Brazil, (Centro de Referencia da Crianca e Adolescente) presents a new print advertising campaign reminding us of the impact of words on young people. “Hematoma” e “Sangue” show tiny words, gathered together, appearing on the faces of a boy with a bleeding nose and a girl with a brusied black eye. The Portuguese words, “Palavras também machucam”, are translated as “Words Hurt Too. Any kind of violence against children is a crime. To report call (11) 3115.6119″


Chris DeLeon created this game, to rise awareness about the importance of quitting smoking.

It is inspired in this image by Nacho Rojo


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Topsy's highly acclaimed television commercial, directed by Kim Geldenhuys and produced by Egg Films, features the true story of Selinah, an Aids sufferer and patient at the Topsy Clinic, who experiences the ravaging effects of her disease being reversed over a period of 90 days through the administration of anti-retrovirals (ARVs). Each day of her recovery was documented by the team, who witnessed Selinah’s incredible metamorphosis over the three month period first hand.



McCann Digital's new campaign for the Israeli Anti-Drug Authority which is the first Facebook Timeline campaign, using the Timeline as a new medium. What we did is create a Timeline for a young person (Adam Barak) which in one side of the timeline got addicted to drugs, and on the other side is OK. As you scroll down you can see different situations in pictures that describe his life on the left side, where he's drugged, and on the right side, where he's OK.Technically that was extremely hard to accomplish because of Facebook's algorithm, but we made it after all.

Category: Public interest
Client: Israel Anti-Drug Authority
Agency: McCann Digital, Tel aviv
Country: Israel
Uploaded: 6 January, 2012


Title : 0 Views

Launch date:


On 2012, more tan 44.000 women will bear children in Uruguay. The video tells a story that could be about any one of them, but few will know about it as it is about a subject that is not spoken of. Just like the video, violence at child birth should cease to existe. The aim was to spread this story. Every time someone watched it one view was dropped.

We needed to reach 0 views, oppossite to the aim searched by most videos.



Zynga is committed to transforming the world through virtual social goods. Zynga players have made real change by raising millions for several international nonprofits since launched in October 2009.

Players have purchased virtual social goods within Zynga games that have benefitted earthquake victims, families without clean water, and children in Haiti through school lunch programs. is also building a new school, focusing on education and futures for the children of Mirebalais, Haiti.



Social gaming can unleash the power to make a significant impact. With over 180 million players a month, the combined activities of users in a Zynga game can be astounding. Through, we are thrilled to be able to offer our players the opportunity to take part in change that makes positive contributions globally.

Zynga began its partnership with local communities in Haiti in 2009. Since the devastating earthquake in January 2010, we are focusing our main efforts and resources to help families in Haiti, and specifically, in its Plateau Central region.


This poster promotes Write for Rights Day, December 10, on behalf of Amnesty International. Just one more letter, can set a prisoner of conscience free!

Website :

CCO: Brian Howlett
CD: Andrew Gillingham
CW: Brian Howlett, Marshall Bellamy
AD: Andrew Gillingham, Laura Kitching
Photographer: Philip Rostron
Agency: Agency59


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