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Silvio Acevedo

Silvio Acevedo

To this day, there are still drivers and passengers who die in road
accidents because they were not buckled up. Wearing a seat belt
reduces by half the risk of being killed or seriously injured in an
accident. The SAAQ continues its efforts to raise awareness of seat
belt use with ads posted on the Internet as well as in bars and
restaurants. This French-language campaign mainly targets youth age 16
to 24 to bring them to adopt this safety behaviour as early as
possible. If all Quebecers buckled up, 50 deaths and 140 serious
injuries could be prevented every year.
Quebec Automobile Insurance Society
http://www.saaq.gouv.qc.ca/en/
More campaign to visit: www.welovead.com

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The ALS is an incurable disease. It makes the muscles stop moving one by one, and it makes patients to die in an average time of three years.
The "I have already died" campaign, created by Publicis Netherlands for the ALS Foundation Netherlands, aimed to raise awareness about this issue. It consists in making photo shoots and filming different tv spots with eight different ALS patients. Each spot is publicated in TV after each of them passes away. The campagin also involved the photographs, as well as radio spots and online presence.
The campaign made the ALS issue known nationwide, and donations to rise 500% in the first three months.


Winner in Cannes Lions 2012
Type of Entry: Product and Service
Category: Direct Lions - Charities
Award: Gold Lion

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Advertising Agency: Publicis, Amsterdam, The Netherlands
Executive Creative Directors: Marcel Hartog, Jeroen Van Zwam
Copywriter: Marcel Hartog
Art Director: Jeroen Van Zwam
Designer: Dave Fransen
Director: Olaf van Gerwen
Accounts: Marcella van Holten, Michiel van der Linden
Creation: Marcel Hartog, Jeroen van Zwam
Design: Dave Fransen
Photography: Lukas Göbel
Sound: Robin Schlösser / Studio De Keuken
Strategy: Gert Jan Hafkamp


Advertising Agency: Publicis, Amsterdam, The Netherlands
Executive Creative Directors: Marcel Hartog, Jeroen Van Zwam
Copywriter: Marcel Hartog
Art Director: Jeroen Van Zwam
Designer: Dave Fransen


Advertising Agency: Publicis, Amsterdam, The Netherlands
Executive Creative Directors: Marcel Hartog, Jeroen Van Zwam
Copywriter: Marcel Hartog
Art Director: Jeroen Van Zwam
Designer: Dave Fransen

Source: Ads of the World

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Coordon Onlus coordinates Italian organizations dedicated to people with down sindrome. This campaign consisted on changing actors in well known tv commercials with actors with down sindrome, as well as replacing television program guests with people with this condition. The campagin took place on march 21st: the Integration Day.

Your rating: None Average: 9 (48 votes)

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Alessandro OrlandiLuca LorenziniLuca Pannese
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Head Of TV: Raffaella Scarpetti
Art Buyer: Rossana Coruzzi
Supporting Creatives: Antonio GigliottiMicaela TraniNico MarchesiRiccardo CatagnanoDavide Vismara
Account Managers: Silvia de Lalla, Maria Virginia Faedo, Michele Calvo, Francesca D'Anselmo, Raffaella
Production Company: Akita, Made, Mercurio, Catsound, Sing Sing, Networks, Castadiva Pictures
Directors: Luca MaroniBosi E SironiNadia de PaoliXavier MairesseJose PrattLeone Pompuc
Photographers: Davide BodiniMecanique GeneraleMatteo CremoniniPlatinumBoudwjin SmitLorenzo
Post Production: Balalò, Rebelicon, Matteo Tranchellini
Producer: Erica Lora LamiaSilvana GabelliSabrina SanfratelloElla Elliot, Alberto Greco/L
Web Development: Silvio Coco, Dario Cataldi
Press Office: Rachele Dottori

Source: Ads of the world

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Another campaign from Amnesty International Uruguay, to commemorate the 40th aniversary of democracy in the country, as well as to make people remember about the persecuted, killed and missing people during Argentain, Uruguayan and Chilean dictatorships.
The four ads won the Grand Prix for Good in Cannes Lions.
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Copywriters: Mateo Vidal, Camila De Simone
Photographer: Gustavo Germano
Account Managers: Marcelo Bonomi, Victoria Martin
Published: February 2012


Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Copywriters: Mateo Vidal, Camila De Simone
Photographer: Gustavo Germano
Account Managers: Marcelo Bonomi, Victoria Martin
Published: February 2012


Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Copywriters: Mateo Vidal, Camila De Simone
Photographer: Gustavo Germano
Account Managers: Marcelo Bonomi, Victoria Martin
Published: February 2012


Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Copywriters: Mateo Vidal, Camila De Simone
Photographer: Gustavo Germano
Account Managers: Marcelo Bonomi, Victoria Martin
Published: February 2012

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This campaign seeked to rise awarness about violence at child birth, a subject very rarely addressed in the media. It used a very original approach: unlike the rest of the videos posted online, the goal of this campaign´s video was to reach 0 views, instead of the most it could. The point was that this video, showing the violence mothers in labour suffer, should never be seen again.
The video included in this post presents the campaign itself. You can watch the original video here.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Interactive: Nicolás Lawlor, Bernardo Álvarez
Copywriters: Mateo Vidal, Camila De Simone
Producers: Ricardo Rodríguez, Jope Urrestarazu
Account Manager: Marcelo Bonomi, Victoria Martin
Production Company: La Jolla Films
Web developer: Pinky!
Published: November 2011

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Six amazing campaigns focusing on social & environmental issues received a « Cannes ACT Tribute », Public’s Favorite Campaign at the ACT Responsible Exhibition in Cannes. The Tribute celebrates the best responsible advertising campaigns elected by visitors who attended The Expo by ACT Responsible held from 19-22 June, during Cannes International Advertising Festival.

The “Cannes ACT Tributes” were given out by Bernard Brochand, Mayor of Cannes, Hervé de Clerck, Dreamleader ACT Responsible, Jacques Seguela, Vice Chairman Worldwide, Chief Creative Officer Havas Group, Philippe Paget, CEO AdForum.com, Donald Gunn, Founder of the famous “Gunn Report”, Jeremy Miller, EVP, Chief Communications Officer, McCann Worldgroup and Miles Young, Global CEO, Ogilvy & Mather.

A special “Fair Play” Tribute was given out to Cindy Augustine, Chief Talent Officer, Draftfcb, for its constant, loyal and generous to ACT Responsible. Indeed, Draftfcb has been sponsoring of ACT Responsible for 6 years in a row.

These are the winners of the Cannes Act Tribute:

Special Tribute

"Fair Play"

Best Print

"Polar Bears"
for Greenpeace
by Memac (O&M)
UAE

2nd Best Print

"Fan Corals"
for WWF
by BBDO Guerrero
Philippines

Best Film

"Singer"
for AECC
by McCann Erickson Madrid
Spain

2nd Best Film

"Independence"
for Amnesty International
by TBWA\PARIS
France

Best Case Study


"Topless Poster"
for ALCC
by DDB Mozambique
Mozambique

2nd Best Case Study


"Timeline"
for IADA
by McCann-Erickson Israel
Israel


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“Every day 2,465 children need you to roll up your sleeves.
Helium-filled balloons designed like blood bags are distibuted to
encourage blood donation.”

Advertising School: School of Visual Arts, New York, USA
Creative Director: Frank Anselmo
Art Director: Manuel Aleman, Bomi Jo, Dahee Son, Jae Sung Jung
Copywriter: Manuel Aleman

Font: http://www.ibelieveinadv.com/2012/05/red-cross-blood-balloon/

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Title : Amnesty International - Ink
Launch date: 24/05/2012
Description:
For Amnesty International’s new film, Cyrille de Vignemont and TBWA
wanted to show that signatures were a powerful symbolic weapon to
protect victims but also to neutralize government sponsored torture.
By showing the prisoner’s body, his muffled perception of sounds,
Cyrille wanted to tell the story in the most sensory way possible. The
ink then comes in with the violence of a gunshot.
For the projection, 4000 liters of ink were used and turned the whole
crew into Avatar-like characters by the end of the shoot, despite
their protective gear.


Team
Director : Cyrille de Vignemont
Dop : Nicolas Loir
Editor : Marc Maborough
Production manager : Yannis Cullaz
Creative directors : Remy Holden and Remy Noel
Copywriter : Arnaud Labille
Art Director : Frederic Durand
Agency Producer : Amer Zoghbi
Sound : ELSE
Post Production : Wanda / Vanessa Koscianski

Website : http://www.wanda.net/
Contact Name: Charlotte Heino

Contact e-mail: charlotte.heino@gmail.com

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This is a fundraising campaign for Misereor,the German Catholic Bishop´s Organisation for Development Cooperation. It consists on a machine in which you put a coin to make a donation, and the falling coin starts to trigger the movement of figures representing several ways your donation will result in help for people in need.

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In "Independence" Amnesty International provides hard-hitting examples of why the organization doesn’t accept money from just anyone.

Graphic scenes of abject corruption and violence play out with the brutal truth of their unifying factor in a symbolic message that’s far from subtle. In Amnesty International’s new campaign "Independence" from agency TBWA\Paris, victims of torture, capital punishment, civil war, and other atrocities are papered head to toe in currency as a powerful statement of how easily crimes against humanity are silenced, begging the question: What exactly is the price of money?

"Independence" is meant to promote Amnesty International’s stance of refusing government and multinational donations on the principle of zero indebtedness--a noble line to walk when bribes and hush money have become accepted as standard practice among many who hold seats of power.

Source: http://www.fastcocreate.com

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