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Silvio Acevedo

Silvio Acevedo

Ideal for those addicted to adrenaline, those who don't seem to be able to find an experience that meets their expectations in terms of risk and adventure. Greenpeace Mexico addresses the issue of polluted rivers in the country, by presenting them as touristic destinations. Snorkelling in petrol in Coatzalcoalcos river, or exiting trips to Santiago and San Pedro rivers, where the strange beauty of chemical surf can be discovered, are recomended by local celebrities in ironic TV spots. The campaign also features a web site where you can watch the spots and find information about this important problem.




Campaign's site: http://toxictours.com.mx


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One thing is to have heard maaany times that it is wrong to use your cell phone while you are driving, because this distraction could lead you to suffer an accident and blah blah blah. Another veeery different thing is to realy experience how obvious this is when you put it in practice. The Belgium-based Responsible Young Drivers (RYD) group decided to use this as a resource to make young people to realize just how real the danger can be when you pretend to be able to do both things at the same time. They deceived young people who assisted to driving lessons to believe that they had to prove they could send text messeges and drive at the same time in order to pass their driving exam, in order to make them "practice". The result is a great campaign and a lesson this "victims" will never forget.

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A very simple and powerful way to rise awarness about food aid issue in Europe. The campagin´s goal is to influence european public leaders to vote in the European Union´s Council that is to take place in november and december of this year, for a food aid programme that could be discontinued otherwise, resulting in the cessation of access to first-necessity food for 20 million europeans, in a severe economic crisis context.


You can support, get involved and find more information here:

http://www.theairfoodproject.com/
http://lekitchenbloggen.com/2012/10/18/1242/

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Do you remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We've been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn't it time for an update? Can't technology make the shock effect more shocking?


http://tobaccobody.fi


Creative Director: Erkki Izarra
Art Directors: Maria Friedman, Ville Kovanen
Copywriters: Valtteri Väkevä, Jonathan Mander, Anna Lundqvist
Graphic Designer: Pol Sosona
Producers: Krista Durchman, Peggy Petrell
Photographer: Kimmo Syväri
Advertising Agency: 358, Helsinki, Finland
Production company: !noob





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Campaign: Timeline - Recycle
Agency:
TBWA
Country:
Nicaragua

www.ads-ngo.com


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To this day, there are still drivers and passengers who die in road
accidents because they were not buckled up. Wearing a seat belt
reduces by half the risk of being killed or seriously injured in an
accident. The SAAQ continues its efforts to raise awareness of seat
belt use with ads posted on the Internet as well as in bars and
restaurants. This French-language campaign mainly targets youth age 16
to 24 to bring them to adopt this safety behaviour as early as
possible. If all Quebecers buckled up, 50 deaths and 140 serious
injuries could be prevented every year.
Quebec Automobile Insurance Society
http://www.saaq.gouv.qc.ca/en/
More campaign to visit: www.welovead.com

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The ALS is an incurable disease. It makes the muscles stop moving one by one, and it makes patients to die in an average time of three years.
The "I have already died" campaign, created by Publicis Netherlands for the ALS Foundation Netherlands, aimed to raise awareness about this issue. It consists in making photo shoots and filming different tv spots with eight different ALS patients. Each spot is publicated in TV after each of them passes away. The campagin also involved the photographs, as well as radio spots and online presence.
The campaign made the ALS issue known nationwide, and donations to rise 500% in the first three months.


Winner in Cannes Lions 2012
Type of Entry: Product and Service
Category: Direct Lions - Charities
Award: Gold Lion

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Advertising Agency: Publicis, Amsterdam, The Netherlands
Executive Creative Directors: Marcel Hartog, Jeroen Van Zwam
Copywriter: Marcel Hartog
Art Director: Jeroen Van Zwam
Designer: Dave Fransen
Director: Olaf van Gerwen
Accounts: Marcella van Holten, Michiel van der Linden
Creation: Marcel Hartog, Jeroen van Zwam
Design: Dave Fransen
Photography: Lukas Göbel
Sound: Robin Schlösser / Studio De Keuken
Strategy: Gert Jan Hafkamp


Advertising Agency: Publicis, Amsterdam, The Netherlands
Executive Creative Directors: Marcel Hartog, Jeroen Van Zwam
Copywriter: Marcel Hartog
Art Director: Jeroen Van Zwam
Designer: Dave Fransen


Advertising Agency: Publicis, Amsterdam, The Netherlands
Executive Creative Directors: Marcel Hartog, Jeroen Van Zwam
Copywriter: Marcel Hartog
Art Director: Jeroen Van Zwam
Designer: Dave Fransen

Source: Ads of the World

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Coordon Onlus coordinates Italian organizations dedicated to people with down sindrome. This campaign consisted on changing actors in well known tv commercials with actors with down sindrome, as well as replacing television program guests with people with this condition. The campagin took place on march 21st: the Integration Day.

Your rating: None Average: 9 (48 votes)

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Alessandro OrlandiLuca LorenziniLuca Pannese
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Head Of TV: Raffaella Scarpetti
Art Buyer: Rossana Coruzzi
Supporting Creatives: Antonio GigliottiMicaela TraniNico MarchesiRiccardo CatagnanoDavide Vismara
Account Managers: Silvia de Lalla, Maria Virginia Faedo, Michele Calvo, Francesca D'Anselmo, Raffaella
Production Company: Akita, Made, Mercurio, Catsound, Sing Sing, Networks, Castadiva Pictures
Directors: Luca MaroniBosi E SironiNadia de PaoliXavier MairesseJose PrattLeone Pompuc
Photographers: Davide BodiniMecanique GeneraleMatteo CremoniniPlatinumBoudwjin SmitLorenzo
Post Production: Balalò, Rebelicon, Matteo Tranchellini
Producer: Erica Lora LamiaSilvana GabelliSabrina SanfratelloElla Elliot, Alberto Greco/L
Web Development: Silvio Coco, Dario Cataldi
Press Office: Rachele Dottori

Source: Ads of the world

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Another campaign from Amnesty International Uruguay, to commemorate the 40th aniversary of democracy in the country, as well as to make people remember about the persecuted, killed and missing people during Argentain, Uruguayan and Chilean dictatorships.
The four ads won the Grand Prix for Good in Cannes Lions.
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Copywriters: Mateo Vidal, Camila De Simone
Photographer: Gustavo Germano
Account Managers: Marcelo Bonomi, Victoria Martin
Published: February 2012


Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Copywriters: Mateo Vidal, Camila De Simone
Photographer: Gustavo Germano
Account Managers: Marcelo Bonomi, Victoria Martin
Published: February 2012


Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Copywriters: Mateo Vidal, Camila De Simone
Photographer: Gustavo Germano
Account Managers: Marcelo Bonomi, Victoria Martin
Published: February 2012


Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Copywriters: Mateo Vidal, Camila De Simone
Photographer: Gustavo Germano
Account Managers: Marcelo Bonomi, Victoria Martin
Published: February 2012

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This campaign seeked to rise awarness about violence at child birth, a subject very rarely addressed in the media. It used a very original approach: unlike the rest of the videos posted online, the goal of this campaign´s video was to reach 0 views, instead of the most it could. The point was that this video, showing the violence mothers in labour suffer, should never be seen again.
The video included in this post presents the campaign itself. You can watch the original video here.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Interactive: Nicolás Lawlor, Bernardo Álvarez
Copywriters: Mateo Vidal, Camila De Simone
Producers: Ricardo Rodríguez, Jope Urrestarazu
Account Manager: Marcelo Bonomi, Victoria Martin
Production Company: La Jolla Films
Web developer: Pinky!
Published: November 2011

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