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Silvio Acevedo

Silvio Acevedo

The Australian organization "Save our Sons" raised near $1.75 million to fund clinical trials that could stop DMD in its tracks. However, this is only half the money necessary, so they created "The most powerful arm" to archive their goal: a mechanical arm that can help children with DMD to write, but that is used in this campaign to enable anyone to sign a petition to the Australian government to match the funds already raised, to start to solve this problem as soon as possible. To sign is as simple as install a facebook application on your profile, and typing name and email address in. The arm is filmed with a videocamara, so it can be seen while it writes the names down.The Duchenne Muscular Dystrophy is a rare disease that destroys the muscular tissue of the patient, reducing his or her capacity to move untill complete paralysis, and it eventually results on the patient´s death. The symptoms usually show by the age of five, and most of the children that suffer this condition don´t survive their late teens.
The Australian organization "Save our Sons" raised near $1.75 million to fund clinical trials that could stop DMD in its tracks. However, this is only half the money necessary, so they created "The most powerful arm" to archive their goal: a mechanical arm that can help children with DMD to write, but that is used in this campaign to enable anyone to sign a petition to the Australian government to match the funds already raised, to start to solve this problem as soon as possible. To sign is as simple as install a facebook application on your profile, and typing name and email address in. The arm is filmed with a videocamara, so it can be seen while it writes the names down.
Campaign´s Siite: http://www.themostpowerfularm.com



Client: Save Our Sons & Duchenne Foundation
Agency: Havas Worldwide Australia
Executive Creative Director: Steve Coll
Art Director: Nicole Hetherington
Copywriter: Simon Fowler
Account Director: Marissa Davies
Production Company: Finch
Director of Creative Technology: Emad Tahtouh
Producer: Sophie Thiellon
Executive Producer: Rob Galluzzo
Director: Alyssa McClelland
Digital Agency: Reactive
Creative Director: Tim Buesing
Senior Project Manager: Hiedi Clague
Art Director: Gabriel Tamborini
Senior Developer: Sudeep Shakaya
Front End Developer: Luke Andersen
Chief Search Engineer: Chris Thomas (Reseo)
PR: Red Agency
Associate Director: Rachel White
Account Manager: Jennifer McDermott
Sound Design Company: Sound Reservoir
Post-Production: Cutting Edge

Source: Campaignbrief.com

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Using social networks in adequate ways can be very useful for many things. But sometimes this fact can mislead people to believe that becoming popular on Facebook will solve more problems that it actually does. For example, likes can´t fund social projects. That is this Unicef Sweeden´s campaign´s simple message. It consists on a press ad which reads "Like us on Facebook and we will vaccinate 0 children against polio", and a video that shows a poor boy explaining he is afraid to get a disease and die because if he does no one will take care of his little brother, but that he thinks everything should be fine because Unicef Sweeden has 177,000 likes on Facebook.



Client: Unicef Sweeden
Agency: Forsman & Bodenfors

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Missing children has a very specific need to constantly show pictures of the kids who are to be found. The classical milk carton is not the only way this organization has used to do this. A short time ago we posted about the White Flag Application from Missing Children Argentina, and this time is Missing Children Canada´s turn. The have come up with another "new" resource: personalized mails stamps.



Canada Post has an online service that enables people to create their own stamps online, for little more than using a regular stamp. What Missing Children Canada does is to ask people to use this possibility to publish an lost child´s face in the stamp instead of using a personal image. They implement an online footer for emails too, with the same purpose.

You can find out more and create a stamp yourself in the campaign´s website.

Advertiser: Missing Children’s Network
Agency: Lowe Roche, Toronto
Additional credits:
Executive Creative Director: Sean Ohlenkamp
Group Creative Director: Mark Mason
Group Creative Director: Jane Murray
Account Supervisor: Linda Carrington
Designer: Joel Derksen
Illustrator: Jennifer Duong
Producer: Neal Owusu
Music & Sound Design: Keen Music
Strategic Planner: Jonathan Daly
Source: Osocio

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The objective of this campaign is to communicate children and adolescents that there is a phone number they can use to ask for help in case an adult is abusing them.


Targetting to the specific audience you need to reach is very important in any advertising campaign, whether it is a commercial one, or aimed to social good. In this case, it is particularly important, not only being able to adress to a specific target, but there is also great interest in doing this only with that target, excluding the adult that may be with him at the time he or her is watching the ad, and could actually be his or her aggressor.

The campaign sorts the problem out in a very creative manner. It consists on a banner that contains the information about the telephone line that,because of the angle in which the eye needs to be to be able to see it, can only be seen from the point of view of a child.


Advertiser: Fundacion ANAR
Agency: Grey, Spain
Source: Osocio

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:{to:)

That’s the logo of the new movement created by Ogilvy for Operation Smile India, a charity that provides free cleft treatment, to help raise awareness about cleft. Yes, that’s a logo, which is so simple that it can be perfectly created by you and me just by using the keypad on the mobile phone or the keyboard on the computer.

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That’s the logo that can transform the cleft into a smile.

Tweet to help children with cleft.

Tweet to help children with cleft.

And they’re not asking you for anything, except for you to recreate the logo and tweet it out with the #CleftToSmile. Hopefully, your tweet will be one of 1,000,000 tweets sent out by 30 April that will flood our twitter timelines and raise awareness about this ailment.

Awareness is required. Very, very required. If you watch the TVC, you realise how little we know about cleft.

• One in ten children with cleft will die before their first birthday
• Cleft can be corrected at a cost of $400
• Over $50 billion globally goes to various diseases and causes each year, but cleft gets no funding

Come on, do your bit. Make :{to:) the world’s most tweeted logo. And help transform millions of clefts into millions of smiles.

Media/Origin: Digital / Indian
Product Group: Public Service | Social Service
Brand: Operation Smile India
Advertiser:
Operation Smile India
Advert title(s): Cleft to smile campaign
Creative Agency (Name, City, Country): Ogilvy India

Sources:

http://m.firstpost.com/brands/how-tweeting-to-can-transform-clefts-to-smiles-682446.html?sz=l&rfh=1
http://www.afaqs.com/advertising/creative_showcase/index.html?id=41514&media=Digital

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A white flag in a beach, is a sign -at least in Argentina- that indicates there´s a lost kid. That´s why Missing Children Argentina gave that name ("Bandera Blanca" in spanish) to this Facebook application, that publishes the seaches of children carried out by the organization in the wall of the Facebook account of every person that activates it. In this simple way, every search for a child reaches a lot more people, making it faster and more probable to find him or her.
Agency: El Almacén

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A campaign for the Association for the Right to Die with Dignity (Asociación Federal Derecho a Morir Dignamente), from Spain. The video shows a group of people receiving again and again the new that their ill loved one is not going to overcome his disease. The ad´s slogan is: "The worst end is the one that never ends". 


Media: TV
Category: Public interest
Agency: TBWA
Brand: Association for the right to die with dignity
Geo: Europe, Spain
Advertising Agency: TBWA, Barcelona, Spain
Exec. Creative Director: Ramón Sala
Art Directors: Hugo Barberá, Irene Clúa
Copywriter: Carlos Navarro
Agency Producer: Ignasi Céspedes
Production company: Oxygen
Director: Javier Navarro
Producer: Tito and Coca Aitana
Exec Producer: Olga Duerto
Cinematographer: Inigo Zubicaray
Postproduction: Metropolitana
Sound: Oído
Published: March 2013

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After a brutal dog slaughter occurred in San Joaquin, Chile, carried out by municipality workers, the action taken was to upload a video to Youtube showing images of this actions and inviting people to download QR Code collars to put them on the stray dogs of San Joaquin. Which when scanned, denounced the events.


Thus, transforming the same dogs in a mean of protest.Thanks to the noise generated in the media, an investigation  and a criminal complaint were achieved against the mayor of San Joaquin Sergio Echeverria, led by ProAnimal Chile, thanks to data received by the citizens and journalists.

Results:

A criminal complaint against the Mayor of San Joaquin, Sergio Echeverria. 
25,000 Necklaces downloaded.




Team
Creative Direction: Pablo "sativa" Castro 
Client: Patricia Cocas, ProanimalChile founder.

Websitewww.sativa.cl

Video URLhttps://vimeo.com/52238599

Launch Date: 17/11/2011

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This ads are part of the New Zeland's Transport Agency's road safety's campaign, specifically referred to problems caused by drivers fatigue. Created by Clemenger-BBDO, the actions were created to be screened at service stations. More actions from the NTZA's campaign's can be found in their web page.




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This year was declared by the United Nations as the International Year of Water Cooperation. The initiative's goal is to raise awarness about the different issues related to water, and to promote colaboration in order to meet this challenges. This campaign, created by Nice and Serious, refers specifically to ways to reduce water usage. The website features different situations of everyday life in which we usually waste more water than we should, through an animated character that moves as the web site viewer scrolls down. In the end, a video about saving water is shown.

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Agency: Nice and Serious
Web Design: Peter Larkin
Client: Nice and Serious / Waterwise
Website: http://everylastdrop.co.uk/

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