refugee nation

 

Help now

 

1% for peace

You are here:
Advertisers Without Borders
Silvio Acevedo

Silvio Acevedo

In a world full of -and obsessed with- modern communication devices of all types, books may seem a little out of date, specially for younger generations. To revitalize digital native´s interest in the written word, the campaign features the library card of three different books, and the signatures of important cultural figures of the present day, who have been influenced by them.

Winner in Cannes 2015

Category: Outdoor - Billboards & Street Posters - Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages Award: Silver



Read more...

The murder of 12 innocent people in Charlie Hebdo´s offices on January 2015 was perpetrated by a violent group to silence the magazine. Besides the tragical loss of human lives, Reporters Without Border´s point in this campaign is that we can´t coexist with that kind of violence. Cartoonists are supposed to create cartoons and be let do that, the same way nobody is supposed to respond to no one else´s opinion with violence. The very idea of such a thing should remain strange to us, as much as cartoonist reading their work, instead of drawing it. As expressed in the campaign´s site, "the audio cartoons are our way of showing the surrealism of what happened in Paris. Because if cartoonists can’t express their opinions anymore with paper and ink, what’s next?".

Visit the organization´s webiste

Winner in Cannes 2015

Category: Film - Online Film - Charities, Fundraising, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Award: Silvier







You can watch the rest of the videos here.

Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Tom Berth, Geert De Rocker
Creatives: Tom Berth, Geert De Rocker, Seb De Roover
Head of Digital: Seb De Roover
Account team: Johan Parmentier, Julie Vanderstichele
Web design: Jérémie Acquisto
Web production: Tom Vandenbossche
UK copy: Maarten De Maayer
Sound studio: Raygun
Film production: Adult Image
Sound design: Toon Jansegers, Peter Baert, Menno Van Riet
Director: Walter Van Cleynenbreugel
Camera: Norman Baert
Editor: Joris Vanden Berk
Film producers: Kim Vandercruyssen, Tatiana Pierre

Sources:

Read more...

Shooting with vintage cameras (true to their respective eras) and using real-life gay couples to create home movies of weddings from a past that should have been this is our tribute to those who were never allowed by law to marry. It's also a call to action to support a fundamental human right that should no longer be denied anyone, anywhere.

Campaign´s site: http://lovemadelegal.com/

Winner in Cannes Lions 2015

Category: Film - Online Film - Charities, Fundraising, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Award: Gold Lion



Agency: FCB Toronto
Category: Charities & appeals
URL: http://lovemadelegal.com/
Media: Web Film
Client: PFLAG
Agency: FCB Toronto
Production: Lord + Thomas, Duckpond Creative
Country: Canada
Chief Creative Officer: Jon Flannery
Creative Director: Jeff Hilts
Copywriter: Krystle Mullin
Producer: Carra Greenberg
Executive Producer: Jared Stachowitz
Executive Producer: Katie Roach
Executive Producer: Josh Greenberg
Sound: Jason Ryan
Editor: Ilsa Misamore
Print Producer: Victor Carvalho
Account team: Cynthia Roach
Account team: Rebecca Gorveatt
Media – Initiative Shannon Pluem, Ryan Ghaeli
Music House/Sound: RMW
Editing House: LORD&THOMAS

Sources:

Read more...

This is a video about homelessness. It’s tagged with the following: home, success, luxury, friends, car, family, love, and joy. All the things that homeless lack. So what’s the point? The point is that these keywords send advertising money towards the non-profit that put on this video, a non-profit that helps the homeless.

Arrels Fundació´s website: http://www.arrelsfundacio.org/es



Winner in Cannes 2015

Category: Film - Online Film - Charities, Fundraising, Appeals, Non-profit Organisations, Public Health & Safety, Public Awareness Messages
Award: Gold Lion

Brand: Arrels Foundation Media: Online Category: Public interest
Agency: McCann
Geo: Spain
Title: YOUTUBE ARRELS
Arrels Fundació: The most boring viral video
Advertising Agency: The Cyranos McCann, Spain
Production Manager: Alba Riart (The Cyranos//McCann)
Art Directors: Alejandro García (The Cyranos//McCann)
Producer: Ana Tejada (The Cyranos//McCann)
Project Manager: Celeste Ruíz (The Cyranos//McCann)
Art Directors: Eduard Cubel (The Cyranos//McCann)
Creative Directors: David Fernández (The Cyranos//McCann)
Creative Directors: Joaquín Espagnol (The Cyranos//McCann)
Managing Director: Federico Duberti (The Cyranos//McCann)
Art Directors: Fernando Javier Riveros (The Cyranos//McCann)
Copywriter trainees: Marcelo Idárraga (The Cyranos//McCann)
Copywriters: Jaume Rufach (The Cyranos//McCann)
Copywriters: Matías López (The Cyranos//McCann)
Strategic Planning Director: Oriol Bombí (The Cyranos)
Account Executive: Laia Gilibets (The Cyranos//McCann)
Creative President: Leandro Raposo (The Cyranos//McCann)
Copywriter trainees: Silvia Ocaña (The Cyranos//McCann)
Planner: Marc Blanco (The Cyranos//McCann)
Copywriters: Nil Murtra (The Cyranos//McCann)
Executive Creative Director: Pablo Colonnese (The Cyranos//McCann)
Production Assistant: Paulina Ramírez (The Cyranos//McCann)

Sources:

Read more...

Meet Siabatou, a woman from Gambia who must walk long distances every day to get clean water for her family. Like her, many women in Gambia must walk the length of a marathon to reach clean water.

Water For Africa is an organization that builds boreholes, a sustainable water source, in villages all over Gambia so that these women no longer have to walk for water. With each donation we can help shorten the distance for every woman in Gambia.



Winner in Cannes Lions 2015

Category: Branded Content and Entretainment - Branded Entertainment - Brand or Product Integration into an existing programme or platform.
Award: Gold

Type of entry: Outdoor
Advertiser: WATER FOR AFRICA
Category: Live Advertising and Events
Agency: OGILVY PARIS
Geo: France
Head of technologies: Adrien Leygues(Ogilvy Paris)
Executive Creative Director: Baptiste Clinet(Ogilvy Paris)
Art Director: Bruno Bicalho Carvalhaes(Ogilvy Paris)
Consulting Director Social Brand PR: Catherine Caussou(Ogilvy Paris)
Agency Producer: Diane de Bretteville(Ogilvy Paris)
Managing Director Ogilvy PR: Eric Maillard(Ogilvy Paris)
Project management & Lead front-end developer: Fabien Chasseigneaux(Ogilvy Paris)
Creative Director: Florian Bodet(Ogilvy Paris)
Agency Producer: François Phan(Ogilvy Paris)
Executive Producer: Jean Villiers(Gang Films)
Copywriter: Alejandra Guerrero(Ogilvy Paris)
Art Director: Melisa Chamorro(Ogilvy Paris)
Technical Consultant: Michaël Guilhermet(Ogilvy Paris)
Creative Director: David Martin Angelus(Ogilvy Paris)
Agency Producer: Diane de Bretteville(Ogilvy Paris)
Graphic Designer: Jason Boyer(Ogilvy Paris)
Creative Assistant: Jules Brossard(Ogilvy Paris)
Graphic Designer: Lamine Dramé (Ogilvy Paris)
Production Coordinator: Pierre Boudin(Gang Films)
PR Account Director: Sabine Descours(Ogilvy Paris)
Account Manager: Sophie Gressier(Ogilvy Paris)

Sources:

Read more...



A very common problem among social organizations is the lack of good institutional communication. This often happens because they don´t have enough money to get professional design. As a result, it´s not rare to see great groups of volunteers commited with important work that don´t look like much on their communication material, which results in missing opportunities of obtaining necessary resources, and limited public relationships.



The Before-After campaign is about making designers aware of this problem, as well as their own power to make a solution happen. We are inviting designers to

1) Choose a social organization with a simple logo or without one.
2) Contact them to explain the idea and offer to design o redesign their logo.
3) Once it´s done, send the resulting logo and the previous one -the “before and after”- to This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or as private message to our facebook site.
4) We will publish your work and the other designer´s in a big wall on this website. This wall will inspire more designers to follow this example, as it will show the kind of impact a good graphic identity can make in this organizations, in a very clear way.



Are you a designer? Join this campaign. It's amazing what happens when an organization changes its amateur logo by a professionally-looking one. It’s a truebefore and after moment for the cause. They receive more support, donations, volunteers and they multiply their impact. By changing their logo you'll be changing our world.



"Advertisers Without Borders have designed our logo which appeals to our supporters and volunteers in a professional way, the logo represent the world and what individuals both men and women can do for better community development for the less privileged children. Has been a before and after for our organization."

Wisdom Sena Agoha - Director of Wise & Solace Foundation

Read more...

Maybe one of the most beautiful things of being a creative is the possibility of achieving massive results with just the power of a good idea. In the case of this McCan Lima´s campaign for the National Blind Unit of Peru, the objective was awareness. The organization´s 80 years long fight for social inclusion of blind peolpe wasn´t as well known as it probably should. The way the agency found to tackle the problem was to upload a message in braille to youtube, in a way everyone could understand it, by using the social network´s tags, originally created for entirely different purposes. The video was widely viralized in the web, and even reached the news in Peru and other countries.

JavaScript is disabled!
To display this content, you need a JavaScript capable browser.


Advertising Agency: McCann, Lima, Peru
Chief Creative Directors: Mauricio Fernández – Maldonado, Nicolás Romanó
Copywriter: Frank Martí
Art Director: Christian Silva
Integration Digital Director: Miguel Bulnes
Social Media Executives: Jhonatan de la Cruz, Mónica Campos
Case Video: 7 Samurai, Animal FX
Audio: Sonica
Source: Ads of the world

Read more...

It´s not the same to think about time as a determined number of years, than conceiving it as a sucession of meaningful moments, which we want to live to the fullest, and treasure. Ernö´s campaign for the Norwegian Cancer Society features an example of how this moments can be crippled by the shortened lifespan cancer leads to in a strongly emotional way.

JavaScript is disabled!
To display this content, you need a JavaScript capable browser.


Advertising Agency: Ernö, Oslo, Norway
Art Director: Henrik Sæther
Copywriter: Eirik Hovland
Director: Marius Holst
Production Company: 4 1/2
Published: February 2015
Sources: Ads of the world, Vimeo.

Read more...

The campaign´s goal is to stimulate open discussion about children abuse. It focuses on the consecuence the silence on the issue has for the victims: they have to endure their suffering in loneliness, for an average of 17 years. The ads stress how unbareable this situation is in a very expressive way, by comparing this period of isolation with the time people can hold their breath (50 seconds to 17 years).

JavaScript is disabled!
To display this content, you need a JavaScript capable browser.

JavaScript is disabled!
To display this content, you need a JavaScript capable browser.

Date: May 24, 2015
ACD/Art Director: Jason Kinsella
Agency: Anti - Oslo
Client: Save the Children
Senior Creative Director/Art Director: Espen Lie Andersen
Copywriter: Emil Hafslund
Art Director: Sondre Røe
Editor/Post Production: Oystein Dyb at Bacon
Director of Photography: Pål Mokkelbost Laukli
Make Up: Trude Mokkelbost Laukli
Project Manager: Kenneth Pedersen (CEO)
Project Manager: Tina Moe
Producer: Rolf Pedersen
UV camera: Amund Lie
Grading: Flambert
Sources: Creativity and Jason Kinsella´s channel.

Read more...



For most mexicans, the degree of violence and impunity present in their society reached an intolerable level. The massacre of 43 students triggered a wave of indignation, which aims much further than this particular incident. As a way to channel this situation in a positive way, the campaign #Yamecansé #Poresopropongo (I had enough, Therefore I propose) invites every mexican to manifest their frustration against the different problems of the country, as well as proposing solutions, for these to be sent to different public servants, including president Peña Nieto.

Anyone who want to participate with a proposal can enter the site www.postcard.com, create a postcard with a phrase which includes the lines #Yamecansé #Poresopropongo, so it can be printed to be distributed among public servants and common citizens.

You can visit the campaign´s web site here: http://www.poresopropongo.mx/

And their facebook site here: https://www.facebook.com/poresopropongo

Read more...

Page 3 of 15

New on the Blog

It's easy to join!

Join our network Connect and expand
your network
Organize your
campaign
Tell the world
about it!
join