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Silvio Acevedo

Silvio Acevedo

Y&R Mexico created this print campaign for Save the Children, which hauntingly demonstrates how an abused child can easily go 'full circle' and end up being the abuser. The cowering child is shown at several different ages, eventually morphing into the abusive adult.



An interactive video screen using Kinect motion-sensors to raise awareness for Autism Speaks. The little girl avoids eye contact; one of the most prominent signs of the disorder in children.

When you try to establish some simple, human, and affectionate eye contact with an autistic kid, you know you may just be getting nowhere.Just like a painting with no apparent meaning, or like a word in a speech you couldn’t quite grasp, an autistic kid feels like an ever- far entity, so irreversibly caught in her own thoughts.It is one heck of a learning experience to just try and feel what it feels to live with -and love- an autistic kid and her dimension.Not everyone has a chance to do it, though, and that’s where technology comes into play.Autism Speaks had BBDO develop a Kinect -based application, displaying a little girl with an ever -distant look.No matter how hard you try and look into her eyes, she’ll always be somewhere else.Like “a mind forever voyaging through strange seas of Thought, alone” (W.W.)


On May 15th we ask you to photograph what is close to you. Upload a photo, share it, compare it and join others all around the world doing the same. Let a part of your life inspire generations to come!
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Film in:

This film was made pro bono to celebrate the initiative. A warm thank you to all our partners and everyone who participated in the production!


Title: Panda Bear and Penguin
Advertiser: Fundación Par
Agency: McCann-Erickson Buenos Aires
General Creative Director: Sebastián Castañeda
Creative Directors: Nacho Coste and Pancho Espósito
Copywriters: Pancho Espósito
Art Director: Nacho Coste
Account Director: Victoria Ortelli
Photography: Julieta García Vázquez
Graphic Producer: Cosme Argerich (Rancho Producciones)
Digital Retouching: Hernán Sánchez
Client Supervisors: Jacqueline de las Carreras, Alejandro del Mármol, Irina Braun and Mariana Díaz Lartirigoyen
Country: Argentina
Date: 2010


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KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.

Donate to Invisible Children:
For info on Invisible Children:

For official MEDIA and artist REPRESENTATION ONLY: Christina Cattarini


This year, the most creative festival in the world invites you -while you visit beaches and malls- to work in what you most like: creativity.Different platforms are being considered to position the greatest creative team in the world: portal web with information about each of its members, social media, institutional videos about the initiative, interviews, certificates of attendance, etc.An adequate media strategy for the chosen subject will also be developed. It will be analyzed, discussed and orientated by the professionals previously mentioned, and publicly presented to an international NGO, which will be responsible for the campaign.A concept will be installed: the idea created by the greatest creative team in the world. The development of the concepts selected by each group will be continued by other groups, generating the necessary exchange for the final idea to be conceived by each and every one of the participants.During 3 days, great Creative Directors -each of them representing the professional entities of their own country-, will guide the participating delegates in the project. They will be organized in teams, and will develop their proposals through an integrated workflow.FIAP and AWB (Advertisers Without Borders) have developed a large scale action, in which participating delegates will be able to get involved to simultaneously create a campaign for the public good.Creatives who attend to the FIAP 2012 Miami have a sure job.

You can be part of this initiative right now by entering the Fiampstorming site -, downloading the brief, thinking one or more ideas of your own and sharing them with us.

Be part of the greatest creative team in the world. Join us today!


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Moms are a powerful group supporting our right to clean air: Moms Clean Air Force.

Moms have passion and power — an unbeatable combination. We are harnessing the strength of mother love to fight back against polluters.

Moms are joining together, to come out in strength for our kids’ right to clean air. Air pollution isn’t just dirty. It is toxic.

Moms will do everything they can to keep their children safe and sound. We look for the healthiest foods we can afford; we avoid toxic chemicals in our products. But there are some things we simply can’t buy. Clean air is one. We need job-creating regulations to assure that our children have clean air right now, and for their future.

At Moms Clean Air Force, we believe in Naptime Activism. With our online action center, we make it easy and fast for busy parents to make their voices heard—while baby naps.

Sometimes, being a good mom means being an active citizen.

Website :

Contact Name: Ronnie Citron-Fink

Contact e-mail:

Dominique Browning
Ronnie Citron-Fink
Shaun Dakin
Anneka Wisker


CERCA, Children and Adolescents Center in Brazil, (Centro de Referencia da Crianca e Adolescente) presents a new print advertising campaign reminding us of the impact of words on young people. “Hematoma” e “Sangue” show tiny words, gathered together, appearing on the faces of a boy with a bleeding nose and a girl with a brusied black eye. The Portuguese words, “Palavras também machucam”, are translated as “Words Hurt Too. Any kind of violence against children is a crime. To report call (11) 3115.6119″


Chris DeLeon created this game, to rise awareness about the importance of quitting smoking.

It is inspired in this image by Nacho Rojo


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Topsy's highly acclaimed television commercial, directed by Kim Geldenhuys and produced by Egg Films, features the true story of Selinah, an Aids sufferer and patient at the Topsy Clinic, who experiences the ravaging effects of her disease being reversed over a period of 90 days through the administration of anti-retrovirals (ARVs). Each day of her recovery was documented by the team, who witnessed Selinah’s incredible metamorphosis over the three month period first hand.



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