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Silvio Acevedo

Silvio Acevedo

A campaign for the Association for the Right to Die with Dignity (Asociación Federal Derecho a Morir Dignamente), from Spain. The video shows a group of people receiving again and again the new that their ill loved one is not going to overcome his disease. The ad´s slogan is: "The worst end is the one that never ends". 

Media: TV
Category: Public interest
Agency: TBWA
Brand: Association for the right to die with dignity
Geo: Europe, Spain
Advertising Agency: TBWA, Barcelona, Spain
Exec. Creative Director: Ramón Sala
Art Directors: Hugo Barberá, Irene Clúa
Copywriter: Carlos Navarro
Agency Producer: Ignasi Céspedes
Production company: Oxygen
Director: Javier Navarro
Producer: Tito and Coca Aitana
Exec Producer: Olga Duerto
Cinematographer: Inigo Zubicaray
Postproduction: Metropolitana
Sound: Oído
Published: March 2013


After a brutal dog slaughter occurred in San Joaquin, Chile, carried out by municipality workers, the action taken was to upload a video to Youtube showing images of this actions and inviting people to download QR Code collars to put them on the stray dogs of San Joaquin. Which when scanned, denounced the events.

Thus, transforming the same dogs in a mean of protest.Thanks to the noise generated in the media, an investigation  and a criminal complaint were achieved against the mayor of San Joaquin Sergio Echeverria, led by ProAnimal Chile, thanks to data received by the citizens and journalists.


A criminal complaint against the Mayor of San Joaquin, Sergio Echeverria. 
25,000 Necklaces downloaded.

Creative Direction: Pablo "sativa" Castro 
Client: Patricia Cocas, ProanimalChile founder.

Video URL

Launch Date: 17/11/2011


This ads are part of the New Zeland's Transport Agency's road safety's campaign, specifically referred to problems caused by drivers fatigue. Created by Clemenger-BBDO, the actions were created to be screened at service stations. More actions from the NTZA's campaign's can be found in their web page.


This year was declared by the United Nations as the International Year of Water Cooperation. The initiative's goal is to raise awarness about the different issues related to water, and to promote colaboration in order to meet this challenges. This campaign, created by Nice and Serious, refers specifically to ways to reduce water usage. The website features different situations of everyday life in which we usually waste more water than we should, through an animated character that moves as the web site viewer scrolls down. In the end, a video about saving water is shown.

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Agency: Nice and Serious
Web Design: Peter Larkin
Client: Nice and Serious / Waterwise


ADVERTISERS WITHOUT BORDERS, the network committed to the promotion of global social causes, has just launched the campaign THE CHILDREN NOTWORK to raise social awareness about child labor.

To know about the campaign, please watch the following video:

As child labor is a worldwide reality, the media chosen to reflect this situation was LinkedIn, one of the largest professional networks on the Internet. This idea, created by Coupé Buenos Aires agency and IURL digital agency, was born when it was detected that LinkedIn does not have a user age limit for creating a profile or generating the job search. Namely, any child can register as a candidate/independent worker without being stopped. The campaign is not intended to damage LinkedIn´s image. This site was simply chosen for being one of the world’s most important professional networks.

Several made-up profiles were open in order to activate this campaign. More than 50 children and 10 companies working with minors in different places of the world were placed on the site. Immediately, all children were connected to hundreds of thousand users through a professional request sent from the site. The people contacted received the request that, symbolically speaking, invited them to accept the reality of child labor or to continue ignoring it.

Professionals, executives, entrepreneurs and opinion liders from around the world have been contacted. The initiative has soon become a topic conversation on social networking sites. Thousands of people have shared the campaign in their walls, on Twitter and on blogs of different languages. International organizations and bodies have joined as well and the world media disseminated the news. The campaign has reached a large viralization with a low budget, generating great awareness results.

We need to start noticing that child labor affects millions of children around the world who do not have access to basic childhood rights. In the same way, it’s still expected that LinkedIn changes its application form making it suitable only for adults. It is intended that this change will apply to social reality as well, aiming to stop child labor going unnoticed.


The International Labor Organization most recent estimate shows that there are 215 million children victims of child labor and that over half of them are involved in its worst different ways, physical, psychological or moral abuse that will cause severe damages for the rest of their lives.

All the children have the right to be protected against exploitation, which hinders their own rights and general development. By entering the labor market prematurely, they are deprived from the access to education, not only for them but also for their families and communities. Education is extremely necessary to rise from the poverty cycle they are immersed in.

Today, there are thousands of companies that make use of child labor as valid currency directly as workforce in their own operations, or indirectly through their suppliers. Acknowledging this situation, each company can co-operate eradicating child labor by controlling their own workforce and suppliers. A childhood free from exploitation is our responsibility.

The children who work:
- Would be the fifth largest population in the world
- Are much more than the total of LinkedIn users
- Are the double of people who watch the Super Bowl.
- Are more than the inhabitants of Brazil.
- Are more people than Germany, England and France together.


- inclusive-education/child-workers/


ADVERTISERS WITHOUT BORDERS is an International Network of Communication Professionals who donate part of their time to generate the best they can do: Creative high-impact campaigns to bring awareness messages to the largest number of people possible. Poverty, health, childhood, voluntary work, peace culture, values, environmental care and child labor are some of the causes this network deals with. The call to action is activated through natural disasters, human tragedies, alarming events or social matters that need to be set and updated in the social public agenda. There is always an open invitation to join this network as an independent professional or an agency, visiting We need you in. We need you now.


Agency: Coupe Buenos Aires
Ceo: Pablo Gil
General Creative Director: Coco Olivera
Head of Art: Nicolás Foresi
Copywriter: Nía Martinez
Digital Production: iURL
General Account Manager: Alex Smith
Project Manager: Luciano Sbarbati / Libia Puente
General Art Direction: Veronica Smith
Art Direction & Design: Silvina Molnar
Photo Selection: Ariel Horton
Creative Assistant: Agustin Pelliza / David González
Web Developer: Matias Alvarez Arcaya / Mariana Hernandorena / Germán Lugo Smith
Photography: Latinstock - Julieta Korenman
Client Responsible: Guillermo Caro
Press: Lucía Cozzitorto - Silvio Acevedo
Translation: Vanesa González


Ideal for those addicted to adrenaline, those who don't seem to be able to find an experience that meets their expectations in terms of risk and adventure. Greenpeace Mexico addresses the issue of polluted rivers in the country, by presenting them as touristic destinations. Snorkelling in petrol in Coatzalcoalcos river, or exiting trips to Santiago and San Pedro rivers, where the strange beauty of chemical surf can be discovered, are recomended by local celebrities in ironic TV spots. The campaign also features a web site where you can watch the spots and find information about this important problem.

Campaign's site:


One thing is to have heard maaany times that it is wrong to use your cell phone while you are driving, because this distraction could lead you to suffer an accident and blah blah blah. Another veeery different thing is to realy experience how obvious this is when you put it in practice. The Belgium-based Responsible Young Drivers (RYD) group decided to use this as a resource to make young people to realize just how real the danger can be when you pretend to be able to do both things at the same time. They deceived young people who assisted to driving lessons to believe that they had to prove they could send text messeges and drive at the same time in order to pass their driving exam, in order to make them "practice". The result is a great campaign and a lesson this "victims" will never forget.


A very simple and powerful way to rise awarness about food aid issue in Europe. The campagin´s goal is to influence european public leaders to vote in the European Union´s Council that is to take place in november and december of this year, for a food aid programme that could be discontinued otherwise, resulting in the cessation of access to first-necessity food for 20 million europeans, in a severe economic crisis context.

You can support, get involved and find more information here:


Do you remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We've been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn't it time for an update? Can't technology make the shock effect more shocking?

Creative Director: Erkki Izarra
Art Directors: Maria Friedman, Ville Kovanen
Copywriters: Valtteri Väkevä, Jonathan Mander, Anna Lundqvist
Graphic Designer: Pol Sosona
Producers: Krista Durchman, Peggy Petrell
Photographer: Kimmo Syväri
Advertising Agency: 358, Helsinki, Finland
Production company: !noob


Campaign: Timeline - Recycle


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