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Silvio Acevedo

Silvio Acevedo

Many volunteers around the world are commited to fighting against poverty. In order to do so, they invest their time and effort on this struggle instead of doing all sorts of things they would like better. In this campaign for the british NGO Oxfam, members of the organization explain, in a comic and ironical way, how sick and tired they are of filming the same cliche social ads over and over, as well as the fun stuff they could allow theirselves to do if just poverty and Oxfam didn´t exist no more. The campaign also includes a social network platform in which you can see Oxfam volunteer´s location in the world, and their social media accounts, where the regularly post the actions they take every day to erradicate poverty.

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How would it make you feel to see the objects, places and pictures that make you remember your most meaningfull moments in life burning and disappearing forever? This online campaign, by Y&R Chicago, gives you a virtual experience of this situation, using a Facebook application in which you can see your own pictures burning before you.

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The idea of this campaign is a quite simple one: in it´s site, you can watch the story of Tarla, a little girl who just wants to go to school and study, although she finds difficulties in her way to get there, due to lack of money. This is done with several small videos which are published at the site each time an amount of money to be donated to the Nanhi Kali Program is raised. This money is used to help unprivileged girls in India to do the same thing Tarla does: to get an education that helps them to improve their opportunities in life.

You can all the videos in the campaign´s site:
http://www.agirlstory.org/

And you can get more information about the campaign in this article:
http://ragingartists.com/2011/03/little-red-robot-a-girl-story/


Title:
A GIRL STORY
Advertiser/Client: K.C. MAHINDRA EDUCATION TRUST
Product/Service: PROJECT NANHI KALI
Advertising Agency: STRAWBERRYFROG New York, USA
Chief Creative Officer: Scott Goodson
Creative Director: Corinna Falusi/Josh Greenspan/Seth Shukovsky
Writers: Josh Greenspan, Seth Shukovsky, Eve Weinberg
Executive Producer: Margaux Ravis
Agency Producer: Susan Liao/Kris Seto
Account Manager: Britta Schell
Production Company: LITTLE RED ROBOT San Francisco, USA
Director: Little Red Robot
Art Director: Eve Weinberg
Illustrator: Eve Weinberg
Animation: Felipe Vellasco/Leandro Beltra/Michael Wilson/Pavin Wongvises/Rinee
Shaw/ Ben Adam/Fabio Marche/Brian Hayes/Journey Moses
Producer: Joseph Segrove
Editor: Seth Shukovsky
Web Development: Sean Moroney, Seth Shukovsky
Music + Sound: Barking Owl (Michael Anastasi/Kelly Fuller)

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Signatures can be as powerful as bullets. Join Amnesty International in the fight against death penalty.

Advertising Agency: DDB Budapest, Hungary
Creative Director: Peter Tordai
Head of art: Rodrigo Fernandes
Art Director: Zoltan Mendrei, Carlos Ramas
Copywriter: Adam Grosz, Zsusza Rakosi
Published: Month, Year: June 2011

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Title: just because you can't see it, doesn't mean it isn´t there

Teamwork:

Creative & Art Dir: Ferdi Rizkiyanto
Digital Imaging: Ferdi Rizkiyanto
Images: stock photos

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Greenpeace has launched a global campaign calling on the toy industry, most notably Mattel , the world’s largest toy manufacturer and producer of Barbie dolls, to stop packaging their products with pulp made from destroyed rainforest from Indonesia. The campaign features an angry Ken dumping his girlfriend, Barbie, after realising her packaging comes from destroyed rainforest.

Teamwork:

Creative Director: Brian Cooper
Creative team: Robert Graves-Morris & Dipesh Mistry
Animators: Blacknail (Passion Pictures)
Photographer: Liz McBurney
Other credits: Wave, Nick Broomfield
Links:
http://www.greenpeace.org/international/en/campaigns/forests/asia-pacific/barbie/ http://www.greenpeace.org/international/en/campaigns/forests/asia-pacific/sinar-mas-under-investigation/

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This campaign´s goal is to create awareness among journalists about the problem of deaths due to dirty water.



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The Tourette Syndrome Foundation and Saathci & Saatchi Canada created the @Random Proyect, with the objective of changing people´s perception about this disease. This disorder is usually asociated to cursing, and this is usually considered it´s distinctive symptom. But Tourette Syndrome is different for each person that suffers it, so this is idea is incorrect and limited. In order to undeline this aspect, they decided to create a documentary that is different each time you watch it. It contains the story of random selected cases of people with this syndrome, created by filmmakers or their own families with flipcams donated by CISCO Systems.

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“Our oceans aren’t the only ones in danger. Make a difference. Join surfrider.org.au”

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Retoucher: Cream
Photographer: Adam Taylor

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“Sleepiness is stronger than you. ThaiHealth. Don’t Drive Sleepy Project.”

Awbteamwork

Advertising Agnency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow, Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattrapong Lapjarupong
Art Director: Nirun Sommalardpun
Photographers: Aunchai Secharunputong, Nok Pipattungkul
Illustrators: Ploy Lumthong, Tharect Kangkrich

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