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Lucia

Don’t you hate it when your mint gum makes your ice water taste too cold? Or when your phone charger won't reach your bed?

A group fighting for access to clean water in developing nations has created a fundraising video that takes such first world gripes and casts them in the stark light of poverty. In the 60-second video, the group WATERisLife has impoverished residents in Haiti, the poorest nation in the Western Hemisphere, recite tweets from the popular hashtag #FirstWorldProblems. The hashtag pokes fun at people who have more than the basics of life covered, and yet grumble when, say, their neighbor blocks off his wi-fi access.

"We're not setting out to humiliate people who have used the #FirstWorldProblems hashtag," said Matt Eastwood, the chief creative officer of the ad agency DDB New York, which created the video. "Rather, the project encourages people to think before they tweet. There are much more important problems in the world than not getting a hot-enough latte in the morning."

"People are becoming desensitized to suffering and we needed to enter the social space with a provocative approach to get those who are lucky enough to have simple things such as water, food, and shelter to reflect on their 140 characters and support causes like WATERisLIFE," said Kristine Bender, the executive director of the nonprofit.

Site: http://first-world-problems.com/


Source: http://edition.cnn.com/2012/10/23/tech/ad-campaign-twist/index.html

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If you type "funny cat” in Youtube, you get more than 592,000 results. Also, Google shows 7,170,000 results if you search for "LOLcats". The feline phenomenon has invaded the web so quickly that it has became common to heard that “The Internet Is Made Of Cats”.

So, WWF Canada has used the concept to present Norman the cat eco-warrior!

Why Norman? "For all fish lovers as Norman, you can now find the best choices for our oceans. And as Norman, help seeking eco-friendly products sustainable seafood."

The result is a mixture of awareness information to know which products to choose and ... advertising! The campaign also promotes marks for food retailers who are committed to selling products certified by WWF.

So for all lovers of cat videos, enjoy it!


Source: http://cassandria.wordpress.com/2012/10/09/norman-chat-et-militant-ecologiste/

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Almap BBDO Sao Paulo created 'do not disturb' signs with an unusual design and placed in residential buildings and hotels. Each one of the signs would contain messages about environmental issues like deforestation of the Amazon rainforest, whale hunting and sea pollution. Simple but effective!

Source: http://www.bestadsontv.com/ad/48593/Greenpeace-Do-Not-Disturb

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