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The idea is simple. A special chrome plug-in which recognizes offensive words and offers the user positive alternatives, just before he hits the ‘send’ button.

Agency BBR Saatchi & Saatchi recently hosted a workshop for the StartupSeeds teens in which they were introduced to the basics of advertising. The main objective of the workshop was to come up with a solution to cyber-bullying. The decision to invite the teenagers stemmed from the understanding that they understand best what it feels like and would be best suited to identify, tackle and fight the problem.

Out of dozens of ideas, the agency chose the one which addressed the offending party, the cyber bully, just before he writes the offensive message on platforms like Facebook, blogs and forums.

Download the Google Chrome plug-in here: https://chrome.google.com/webstore/detail/cleaning-the-internet-%D7%9E%D7%A0%D7%A7/pjhlhpmhjdhcbfcmjoknfkjjccpknnoh?hl=en&gl=IL

Video: http://www.youtube.com/watch?v=o9xx00J9wH0&feature=player_embedded

Source: http://osocio.org/message/cleaning_up_the_internet_with_alternatives_to_offensive_words/

Agency: BBR Saatchi&Saatchi Israel
Additional credits:
Chief Creative Officer: Nadav Pressman
Executive Digital Director: Maayan Tirangel
Creative Director: Sharon Refael
Planning: Tal Forkosh, Shai Nissenboim
Copywriter: StartupSeeds children, Liron Cohen, Oren Meir
Art Director: Kamil Mekhty
Senior Account Manager: Elad Kuperman
Designers: Udi Dunayer, Michael Shely
Programmers: Miki Abtan, Leonid Angarov
Editor: Tom Soffer
Digital Studio Manager: Danit Atia-Moshe
Special Thanks: Shachar Aylon, Oren Amiran

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Lowe Singapur agency presents this warning call to the population through its print campaign for AWARE (Association of Women for Action and Research), which is responsible for preventing violence against women.
The images used by Lowe show the circle of female abuse in which the perpetrator not only knock once, but many times within a lifetime.
The phrase "If it happens once, it could happen again. Stop the cycle before it starts." reinforces the visual part of this campaign.

Source: http://www.designals.net/2012/03/publicidades-creativas-34/

Chief Creative Officer: Clinton Manson / Dominic Stallard

Copywriter:  Mihir Dhairyawan

Art Director: Mandar Wairkar

Photography: Sebastian Siah

Producer: Michael Kan / Jasmine Tan

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The UN World Food Programme in 2006 reminded members of the public about the ongoing reality of hunger in Asian countries, despite their rapidly growing economies. “When you’re starving, anything looks appetizing. Asia may have the world’s fastest growing economies, but it also has more children than the rest of the world combined. Please help the UN World Food Programme in its battle against child hunger in Asia. To learn more about WFP, donate, or to become a corporate partner, go to www.wfp.org. Give a hungry child a future.”

Source: http://osocio.org/message/when_youre_starving_anything_looks_appetising/

Campaign: When you’re starving, anything looks appetizing WFP

Agency: Publicis

Country: Hong Kong Hong Kong

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A network of gyms called Champ had the bright idea of ​​"transforming" big sandbags in cigarettes. A plaque place in the bag says something like: "Fight the cigarette. Exercises are a great way to control the urge to smoke. C'mon, knock out that cigarette!"



Source: http://toquesocial.blogspot.com.ar/2009/06/1-hound-voce-x-cigarro.html

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Greenpeace Brazil launched a new campaign called ”Black Pixel Project”, created by Almap BBDO. In this website users can install a program that opens a small black pixel over all the windows on their monitors. This can be moved around but size stays the same. You can view real time how many people are saving energy with this feature.  The purpose is to show that with each pixel black installed, a few watts are saved. The program can be used on tube monitors or plasma.

Site: http://www.greenpeaceblackpixel.org/#/en

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Source: http://www.digitalbuzzblog.com/greenpeace-black-pixel-project/

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Great and simple idea in this video from Brazil made for Multishow, the national entertainment TV network, showing how global warming makes the world smaller and smaller.

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Source: http://osocio.org/message/global_warming_makes_the_world_smaller/

Agency: Ponto de Criação / fluor, São Paulo, Brazil
Additional credits:
Creative director / copywriter: Guto Araki
Director: Ricardo Carvalho
Art director / FX supervisor: Reinaldo Pina
FX artist: Rodrigo Pina
Post production / 3D: Tribbo Post
Photographers: Ricardo Carvalho, João Carvalho
Assistant art director: Keyla Akemi
Assistant copywriter: Angela Ribeiro
Audio: Comando-S

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These ads requiring a low budget, but sure reach the target: young men who frequent the most visited bars in the city of Bucharest. In this place, the majority of people who drive under the influence of alcohol are men and it is impossible for most people to leave the bar without going to the bathroom. So these messages were placed in the urinals: “Can you drive straight? Do not drink and drive!”

Source: http://www.briefblog.com.mx/2009/10/02/carretera-en-el-migitorio/

Agency: Mercury 360

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The agency Kolle Rebbe Hamburg has developed a poster that invites passers-by to assist in donating nickels for vaccination campaigns carried out in Latin America, Asia and China.

The idea is to deposit the pennies through the plastic container, which has a syringe design, and as coins are introduced, the milliliters are filled.



Source: http://www.briefblog.com.mx/2009/07/03/tus-centavos-ayudan-a-otros/

Agency: Kolle Rebbe
Creative Director: Lorenz Ritter
Art Director, Editor and Illustrator: Happy Schulz

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For World Water Day, the French institution Solidarités International has built a large facility on the Place du Palais Royal Musée du Louvre in Paris using water to pass a message to the Parisian public awareness.

Special effects created rotating messages made ​​with water and light stating that water kills more than cancer, that AIDS and other major diseases and that is why we must take good care of the water in the world.

Worth seeing the video: http://vimeo.com/10756110#at=0


Site: http://www.solidarites.org/default.shtml

Source: http://toquesocial.blogspot.com.ar/2010/04/eu-mato-15-pessoas-por-minuto.html

Agency: BDDP & Son
Artistic Director: David Derouet
Editor-designer: Emmanuel  of Dieuleveult
Production: COSA
Director: Les JandJ
Technology: Use / Aquascript

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The campaign aims to increase awareness by highlighting the immediate damage being done by every single cigarette. The health harms message focuses on the fact that every 15 cigarettes smoked causes a mutation that can lead to cancer and aims to increase motivation to quit.

Also, smokers will be encouraged to collect a free Quit Kit from their local participating pharmacy to help support their quit attempt. Quit Kits are being distributed, free of charge, through participating pharmacies across England.

The campaign went live on 28 December with TV, online, billboards and other outdoor advertising outdoor advertising and will run until March 2013.

Site: http://smokefree.nhs.uk/advice-and-information/behind-the-campaign/

Video:

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Source: http://www.dh.gov.uk/health/2012/12/smoking-health-harm/

Advertiser:
Department of Health (United Kingdom)
Agency:
Dare, London
Source:
Copyranter

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