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AWBNet Staff

AWBNet Staff

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The German agency brand.david (http://www.brand-david.de) has launched an augmented reality (AR) campaign for the „Frauennotruf Münchene.V", which is a local non profit organisation against domestic violence.

In cooperation with Augmented Reality (AR) specialist metaio the advertisings have been enriched with multimedia content that can be discovered by anyone using a smartphone.

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Homeless and disabled people are helping many advertising professionals to achieve success. Not mentioning the ones wounded in wars and the ones infected with AIDS, who are always giving a helping hand.

But, isn’t it the other way around? Next time you have a brilliant idea for a starving nation, war refugees or AIDS victims ad, remember to ask yourself this: brilliant for whom?

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Team work:
Art Director: Ferdi Rizkiyanto (http://ferdi-rizkiyanto.blogspot.com/)
Digital Imaging: Ferdi Rizkiyanto
Photo: Stok image (www.sxc.hu)

Contact e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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