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Silvio Acevedo

Silvio Acevedo

This campaign seeked to rise awarness about violence at child birth, a subject very rarely addressed in the media. It used a very original approach: unlike the rest of the videos posted online, the goal of this campaign´s video was to reach 0 views, instead of the most it could. The point was that this video, showing the violence mothers in labour suffer, should never be seen again.
The video included in this post presents the campaign itself. You can watch the original video here.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Interactive: Nicolás Lawlor, Bernardo Álvarez
Copywriters: Mateo Vidal, Camila De Simone
Producers: Ricardo Rodríguez, Jope Urrestarazu
Account Manager: Marcelo Bonomi, Victoria Martin
Production Company: La Jolla Films
Web developer: Pinky!
Published: November 2011


Six amazing campaigns focusing on social & environmental issues received a « Cannes ACT Tribute », Public’s Favorite Campaign at the ACT Responsible Exhibition in Cannes. The Tribute celebrates the best responsible advertising campaigns elected by visitors who attended The Expo by ACT Responsible held from 19-22 June, during Cannes International Advertising Festival.

The “Cannes ACT Tributes” were given out by Bernard Brochand, Mayor of Cannes, Hervé de Clerck, Dreamleader ACT Responsible, Jacques Seguela, Vice Chairman Worldwide, Chief Creative Officer Havas Group, Philippe Paget, CEO, Donald Gunn, Founder of the famous “Gunn Report”, Jeremy Miller, EVP, Chief Communications Officer, McCann Worldgroup and Miles Young, Global CEO, Ogilvy & Mather.

A special “Fair Play” Tribute was given out to Cindy Augustine, Chief Talent Officer, Draftfcb, for its constant, loyal and generous to ACT Responsible. Indeed, Draftfcb has been sponsoring of ACT Responsible for 6 years in a row.

These are the winners of the Cannes Act Tribute:

Special Tribute

"Fair Play"

Best Print

"Polar Bears"
for Greenpeace
by Memac (O&M)

2nd Best Print

"Fan Corals"
for WWF
by BBDO Guerrero

Best Film

for AECC
by McCann Erickson Madrid

2nd Best Film

for Amnesty International

Best Case Study

"Topless Poster"
for ALCC
by DDB Mozambique

2nd Best Case Study

for IADA
by McCann-Erickson Israel


“Every day 2,465 children need you to roll up your sleeves.
Helium-filled balloons designed like blood bags are distibuted to
encourage blood donation.”

Advertising School: School of Visual Arts, New York, USA
Creative Director: Frank Anselmo
Art Director: Manuel Aleman, Bomi Jo, Dahee Son, Jae Sung Jung
Copywriter: Manuel Aleman



Title : Amnesty International - Ink
Launch date: 24/05/2012
For Amnesty International’s new film, Cyrille de Vignemont and TBWA
wanted to show that signatures were a powerful symbolic weapon to
protect victims but also to neutralize government sponsored torture.
By showing the prisoner’s body, his muffled perception of sounds,
Cyrille wanted to tell the story in the most sensory way possible. The
ink then comes in with the violence of a gunshot.
For the projection, 4000 liters of ink were used and turned the whole
crew into Avatar-like characters by the end of the shoot, despite
their protective gear.

Director : Cyrille de Vignemont
Dop : Nicolas Loir
Editor : Marc Maborough
Production manager : Yannis Cullaz
Creative directors : Remy Holden and Remy Noel
Copywriter : Arnaud Labille
Art Director : Frederic Durand
Agency Producer : Amer Zoghbi
Sound : ELSE
Post Production : Wanda / Vanessa Koscianski

Website :
Contact Name: Charlotte Heino

Contact e-mail:


This is a fundraising campaign for Misereor,the German Catholic Bishop´s Organisation for Development Cooperation. It consists on a machine in which you put a coin to make a donation, and the falling coin starts to trigger the movement of figures representing several ways your donation will result in help for people in need.


In "Independence" Amnesty International provides hard-hitting examples of why the organization doesn’t accept money from just anyone.

Graphic scenes of abject corruption and violence play out with the brutal truth of their unifying factor in a symbolic message that’s far from subtle. In Amnesty International’s new campaign "Independence" from agency TBWA\Paris, victims of torture, capital punishment, civil war, and other atrocities are papered head to toe in currency as a powerful statement of how easily crimes against humanity are silenced, begging the question: What exactly is the price of money?

"Independence" is meant to promote Amnesty International’s stance of refusing government and multinational donations on the principle of zero indebtedness--a noble line to walk when bribes and hush money have become accepted as standard practice among many who hold seats of power.


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Y&R Mexico created this print campaign for Save the Children, which hauntingly demonstrates how an abused child can easily go 'full circle' and end up being the abuser. The cowering child is shown at several different ages, eventually morphing into the abusive adult.



An interactive video screen using Kinect motion-sensors to raise awareness for Autism Speaks. The little girl avoids eye contact; one of the most prominent signs of the disorder in children.

When you try to establish some simple, human, and affectionate eye contact with an autistic kid, you know you may just be getting nowhere.Just like a painting with no apparent meaning, or like a word in a speech you couldn’t quite grasp, an autistic kid feels like an ever- far entity, so irreversibly caught in her own thoughts.It is one heck of a learning experience to just try and feel what it feels to live with -and love- an autistic kid and her dimension.Not everyone has a chance to do it, though, and that’s where technology comes into play.Autism Speaks had BBDO develop a Kinect -based application, displaying a little girl with an ever -distant look.No matter how hard you try and look into her eyes, she’ll always be somewhere else.Like “a mind forever voyaging through strange seas of Thought, alone” (W.W.)


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Film in:

This film was made pro bono to celebrate the initiative. A warm thank you to all our partners and everyone who participated in the production!


Title: Panda Bear and Penguin
Advertiser: Fundación Par
Agency: McCann-Erickson Buenos Aires
General Creative Director: Sebastián Castañeda
Creative Directors: Nacho Coste and Pancho Espósito
Copywriters: Pancho Espósito
Art Director: Nacho Coste
Account Director: Victoria Ortelli
Photography: Julieta García Vázquez
Graphic Producer: Cosme Argerich (Rancho Producciones)
Digital Retouching: Hernán Sánchez
Client Supervisors: Jacqueline de las Carreras, Alejandro del Mármol, Irina Braun and Mariana Díaz Lartirigoyen
Country: Argentina
Date: 2010


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