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Silvio Acevedo

Silvio Acevedo

As government leaders gather in London to discuss new measures to counter wildlife trafficking, WildAid and conservation’s top stars released two new messages as part of the world’s largest campaign to reduce the demand for endangered species products.

One message, “Whole World”, features The Duke of Cambridge, David Beckham, NBA great Yao Ming, and a crash of rhinos courtesy of GreenScreen Animals.

The other, “Tools of the Trade”, co-produced with the African Wildlife Foundation (AWF), features action star Jackie Chan, Spike a white rhino, and a computer-generated rhino made of weapons.

“Sadly all the wild rhinos in the world can fit into Wembley Stadium with room to spare,” said The Duke in WildAid’s latest message. “Together we can save our wild rhinos. When the buying stops, the killing can too.”

Longtime WildAid ambassador Jackie Chan came to London to urge government officials to redouble their efforts to stop illegal wildlife trafficking. “If you are buying rhino horn you may be paying for more than just the horn,” said Chan in a new message. “You’re paying for guns, bullets, poisoned arrows, chainsaws, axes, and machetes to hack off the face of the rhino.  And you are paying for the life of a beautiful creature.”

To learn more about this campaign and ongoing efforts to stop the demand for rhino horn please visit or  

WildAid wishes to thank the production teams that created and produced these new messages including Homestead Productions for “Tools of the Trade” and Rebel at Outsider for “Whole World."



Territorio de Zaguates (or Zaguates´s Territory in english) is a Costa Rican organization dedicated to provide abandoned dogs with shelter. But people isn´t as willing to adopt one of the mutts Territorio de Zaguates protects, as much as they are to buy pure breed dogs. As a result, the organization had to take in too many dogs for them to handle, son they needed to make rotation raise. The solution came with the Unique Breeds campaign, which consisted in creating intrest in the shelter´s mutts by presenting them as the one-of-a-kind pets they actually are. Results were remarkable: adoption grew 1400 percent and 100 percent of the shelter expenses are now covered by sponsor brands.

Advertising Agency: GarnierBBDO, San José, Costa Rica
General Creative Director: Manuel Travisany
Art Director / Illustrator: Héctor Acuña
Creatives: Sergio Chinchilla, Diego Vásquez
Designers: Natalia Milner, Manuel Méndez
Graphic producer: Randall Salazar
Production director: Tomás Jankovich
Producers: Walter Benavides, Edwin Valverde, Esteban Garro
Media director: Alexandra Orozco
PR: Ivonne Aguilar
Photographers: Alex Zúñiga, José Pastor
Special credits: Dr. Óscar Robert Echandi and his family
Published: February 2013


The "Of Only A Second" make over project, changed the image of 20 patients with Cancer, with the only request that they closed their eyes will the make over was taking place. Check out their surprise and smile when they discover their image in the mirror.

More information:

Advertising Agency: Leo Burnett, Paris, France
Creative Director: Xavier Beauregard
Art Director: Stéphanie Thomasson
Copywriter: Stéphane Gaubert
Photographer: Vincent Dixon
Film Director: Coban Beutelstetter
Published: December 2013

Source: Ads of the world


#GivingTuesday™ (#GT) is a movement to create a national day of giving to kick off the giving season added to the calendar on the Tuesday following Thanksgiving, Black Friday and Cyber Monday. The second annual GivingTuesday is on December 3, 2013. In the same way that retail stores take part in Black Friday, we want the giving community to come together for #GivingTuesday. We ask that partners create and commit to a project for/on #GivingTuesday and then help spread the word to their networks.

You can visit the campaign´s site here:


Responsible Promoter:
Creation: Advertisers Without Borders
Creative Manager Director: Guillermo Caro
Director: Raúl Manrupe
Camera and Production: Luciana Pedicone Lewin
Edition: Daniel Soldano
Creative Direction: Javier Basevich
Music and Sound Design: La Pirada Latam
Actors: Antonella Placenti, Ana Laura Garcia, Ignacio Zeytuntsian Maiza, Ximena Castellanos, Victoria Castellanos,
Emmanuel Tomaselli, Tobias Perez Cobo
Camera Assistant: Elian Pittana
Make up and styling: Antonella Scalia
Production Assistant: Nicolas Gonzalez Monasterio
Photography: María Lopez Dardaine
Assistant Volunteers: Victoria Asseff Von Stecher, María Elena Cruz, Silvio Acevedo


Created to raise awareness about human rights abuse, this campaign is both creative and effective. To make the target feel that reality in a closer, more vivid way, it presents 200 street ads with images that match their surroundings as they include situations of human rights abuse extracted from different photographs, but in a way they look like the events portrayed were actually taking place before the people watching the ads on the street. The campaign achieved world wide media attention as well as a huge impact on the internet.


An extremely simple yet ingenious way to make a point.

Advertising Agency: Dim&Canzian, São Paulo, Brazil
Art Director: Thiago Nabisco
Copywriter: Samuel Segatelli
Additional credits: Creative Directors: Michele D’Ippolito, Bruno Salgueiro, Gabriel Araújo


ACCEM´s mission is to help immigrants and refugees in different countries. The concept of this campaign communicates a very important dimension of this objective in an original way.

Sources: I believe in advertising,


An interesting campaign from Interval House about a new way of women abuse, that is not yet well known. The abuser´s will to control and hustle his victim can be empowered by aparently innocent tools, such as GPS and other features mobile phones support. This way, the digital abuser can just look like a concerned husband, while he is actually tormenting his supposedly significant other.

Advertising Agency: UNION, Toronto, Canada
Executive Creative Director: Lance Martin
Senior Art Director: Glen D'Souza
Senior Copywriter: Mike Takasaki
Designer: Justin Aitcheson
Producer: Jennifer Dark
Group Account Director: Cheryl McKenzie
Account Supervisor: Daniella Casasanta
Planner: Heather Black
Production Company: Sugino Studio
Director: Todd McLellan
Executive Producer: Dan Arki
Editorial Company: School Editing
Editor: Aaron Dark
Post Production: Paul Binney / Fort York VFX
Sound Design / Music: Steve Gadsden / TA2 Sound & Music

Source: Ads of the world


This video may not seem to show more than a band performing some music. And it isn´t, except for a small detail: all the members of this band -ExtraOrdinary Horizons-, are deaf. And they are raising money to play their music to deaf children in Camboya. 
The story of this group was made public by an organization called Our Better World. Here´s the link to this story in their webpage:
And here is the link in Idiegogo to collaborate:


Two campaigns (from the American Disability Association and the Danish Parkinsons Disease Association) using a very interesting idea for media.

Client: Danish Parkinsons Disease Association
Advertising Agency: Saatchi & Saatchi Copenhagen, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Silas Jansson
Copywriters: Simon Wooller

Client: American Disability Association
Advertising School: School of Visual Arts, USA
Creative Director:Frank Anselmo
Art Director: Jeseok Yi
Copywriter: Jeseok Yi


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