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Silvio Acevedo

Silvio Acevedo

Meet Siabatou, a woman from Gambia who must walk long distances every day to get clean water for her family. Like her, many women in Gambia must walk the length of a marathon to reach clean water.

Water For Africa is an organization that builds boreholes, a sustainable water source, in villages all over Gambia so that these women no longer have to walk for water. With each donation we can help shorten the distance for every woman in Gambia.

Winner in Cannes Lions 2015

Category: Branded Content and Entretainment - Branded Entertainment - Brand or Product Integration into an existing programme or platform.
Award: Gold

Type of entry: Outdoor
Category: Live Advertising and Events
Geo: France
Head of technologies: Adrien Leygues(Ogilvy Paris)
Executive Creative Director: Baptiste Clinet(Ogilvy Paris)
Art Director: Bruno Bicalho Carvalhaes(Ogilvy Paris)
Consulting Director Social Brand PR: Catherine Caussou(Ogilvy Paris)
Agency Producer: Diane de Bretteville(Ogilvy Paris)
Managing Director Ogilvy PR: Eric Maillard(Ogilvy Paris)
Project management & Lead front-end developer: Fabien Chasseigneaux(Ogilvy Paris)
Creative Director: Florian Bodet(Ogilvy Paris)
Agency Producer: François Phan(Ogilvy Paris)
Executive Producer: Jean Villiers(Gang Films)
Copywriter: Alejandra Guerrero(Ogilvy Paris)
Art Director: Melisa Chamorro(Ogilvy Paris)
Technical Consultant: Michaël Guilhermet(Ogilvy Paris)
Creative Director: David Martin Angelus(Ogilvy Paris)
Agency Producer: Diane de Bretteville(Ogilvy Paris)
Graphic Designer: Jason Boyer(Ogilvy Paris)
Creative Assistant: Jules Brossard(Ogilvy Paris)
Graphic Designer: Lamine Dramé (Ogilvy Paris)
Production Coordinator: Pierre Boudin(Gang Films)
PR Account Director: Sabine Descours(Ogilvy Paris)
Account Manager: Sophie Gressier(Ogilvy Paris)



A very common problem among social organizations is the lack of good institutional communication. This often happens because they don´t have enough money to get professional design. As a result, it´s not rare to see great groups of volunteers commited with important work that don´t look like much on their communication material, which results in missing opportunities of obtaining necessary resources, and limited public relationships.

The Before-After campaign is about making designers aware of this problem, as well as their own power to make a solution happen. We are inviting designers to

1) Choose a social organization with a simple logo or without one.
2) Contact them to explain the idea and offer to design o redesign their logo.
3) Once it´s done, send the resulting logo and the previous one -the “before and after”- to This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or as private message to our facebook site.
4) We will publish your work and the other designer´s in a big wall on this website. This wall will inspire more designers to follow this example, as it will show the kind of impact a good graphic identity can make in this organizations, in a very clear way.

Are you a designer? Join this campaign. It's amazing what happens when an organization changes its amateur logo by a professionally-looking one. It’s a truebefore and after moment for the cause. They receive more support, donations, volunteers and they multiply their impact. By changing their logo you'll be changing our world.

"Advertisers Without Borders have designed our logo which appeals to our supporters and volunteers in a professional way, the logo represent the world and what individuals both men and women can do for better community development for the less privileged children. Has been a before and after for our organization."

Wisdom Sena Agoha - Director of Wise & Solace Foundation


Maybe one of the most beautiful things of being a creative is the possibility of achieving massive results with just the power of a good idea. In the case of this McCan Lima´s campaign for the National Blind Unit of Peru, the objective was awareness. The organization´s 80 years long fight for social inclusion of blind peolpe wasn´t as well known as it probably should. The way the agency found to tackle the problem was to upload a message in braille to youtube, in a way everyone could understand it, by using the social network´s tags, originally created for entirely different purposes. The video was widely viralized in the web, and even reached the news in Peru and other countries.

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Advertising Agency: McCann, Lima, Peru
Chief Creative Directors: Mauricio Fernández – Maldonado, Nicolás Romanó
Copywriter: Frank Martí
Art Director: Christian Silva
Integration Digital Director: Miguel Bulnes
Social Media Executives: Jhonatan de la Cruz, Mónica Campos
Case Video: 7 Samurai, Animal FX
Audio: Sonica
Source: Ads of the world


It´s not the same to think about time as a determined number of years, than conceiving it as a sucession of meaningful moments, which we want to live to the fullest, and treasure. Ernö´s campaign for the Norwegian Cancer Society features an example of how this moments can be crippled by the shortened lifespan cancer leads to in a strongly emotional way.

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Advertising Agency: Ernö, Oslo, Norway
Art Director: Henrik Sæther
Copywriter: Eirik Hovland
Director: Marius Holst
Production Company: 4 1/2
Published: February 2015
Sources: Ads of the world, Vimeo.


The campaign´s goal is to stimulate open discussion about children abuse. It focuses on the consecuence the silence on the issue has for the victims: they have to endure their suffering in loneliness, for an average of 17 years. The ads stress how unbareable this situation is in a very expressive way, by comparing this period of isolation with the time people can hold their breath (50 seconds to 17 years).

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Date: May 24, 2015
ACD/Art Director: Jason Kinsella
Agency: Anti - Oslo
Client: Save the Children
Senior Creative Director/Art Director: Espen Lie Andersen
Copywriter: Emil Hafslund
Art Director: Sondre Røe
Editor/Post Production: Oystein Dyb at Bacon
Director of Photography: Pål Mokkelbost Laukli
Make Up: Trude Mokkelbost Laukli
Project Manager: Kenneth Pedersen (CEO)
Project Manager: Tina Moe
Producer: Rolf Pedersen
UV camera: Amund Lie
Grading: Flambert
Sources: Creativity and Jason Kinsella´s channel.


For most mexicans, the degree of violence and impunity present in their society reached an intolerable level. The massacre of 43 students triggered a wave of indignation, which aims much further than this particular incident. As a way to channel this situation in a positive way, the campaign #Yamecansé #Poresopropongo (I had enough, Therefore I propose) invites every mexican to manifest their frustration against the different problems of the country, as well as proposing solutions, for these to be sent to different public servants, including president Peña Nieto.

Anyone who want to participate with a proposal can enter the site, create a postcard with a phrase which includes the lines #Yamecansé #Poresopropongo, so it can be printed to be distributed among public servants and common citizens.

You can visit the campaign´s web site here:

And their facebook site here:


Print and TV campaign to celebrate Earth Day.


We believe that smart ideas can turn the city into a better place. Like a dancing traffic light that makes people wait and watch rather than walk through the red light. FOR more safety. #WhatAreYouFOR

Advertising Agency: BBDO Germany
Creative Directors: Lukas Liske, Daniel Schweinzer
Director: Marten Persiel

Source: Ads of the world


10 minutes away from the international airport Guarulhos, in São Paulo, 15,000 people live in the settlement called Anita Garibaldi. With a short documentary, its soccer team of the same name announced the challenge for the new world champion.

In order to create awareness about the situation, insecurity and vulnerability in the more than 6,300 favelas that exist in Brazil, Anita Garibaldi calls for the biggest support of the world cup.

The campaign with the slogan “Working together, no challenges are impossible,” was launched by the organization TECHO ( to support the work of the community Anita. The story of Anita represents the work developing over 451 organized communities in 19 countries across Latin America. The challenge will be spread through social networks via #DesafioAnita and the website

“Considering the challenges the inhabitants face every day to overcome poverty, playing against the world champion is one that they welcome openly to raise awareness about their situation. Their effort as organized communities allows them to achieve everything they want,” says Agustín Algorta, Director of TECHO, Southern Cone Region. Settlements at constant risk

“The World Cup has affected my daily life directly. It has moved the public authorities’ attention away from our internal problems,” explains Reinaldo dos Santos, resident of Anita Garibaldi.

TECHO, an organization which has worked in 70 settlements in São Paulo and Rio de Janeiro, says that the internal dynamics have intensified. This is due to the constant risk of forced resettlements which are not only the result of the World Cup, but also of the informal living situations of many slums.

“As an organization, we understand that the families are at a constant risk of being relocated due to their informal living situation. We believe that the solution is to find a compromise, referring to a balance between the parties. We need to find a final solution which does not only serve short-term interests but also allows the people to become citizens of a city that is fair and open to everyone,” finalizes Agustín Algorta.

Contact TECHO: Francisca Stuardo (+56996520264) / / @UnTECHO

TECHO is a youth led non-profit organization present in Latin America and the Carribean that seeks to overcome the situation of poverty in which thousands of people in slums live, through the joint effort between the slum residents and youth volunteers.

With the implementation of a work model focused on community development, TECHO seeks by way of the execution of different programs, to build a fair and poverty-free community. The organization currently works in over 451 organized communities, mobilizing 80,000 volunteers per year and connecting 62 offices in the region.

TECHO is present in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, The Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela. It also has offices in the United States -New York and Miami- and London.


The European Initiative for Media Pluralism promotes a petition to force the UE parliament to enact laws in defense of freedom of expression. To raise awareness on this topic we developed ALTphabet an encrypted language to protect online messages. Then we asked to journalists of some of the most important newspaper in Europe to write articles using the ALTphabet code to shake up public opinion.



Advertising Agency:Saatchi & Saatchi, Milan, Italy
Executive Creative Director:Agostino Toscana
Creative Director:Manuel Musilli
Copywriter:Leonardo Cotti
Art Director:David Denni, Alessio Bianconi
Web Developer:Dario Cataldi
Account Manager:Ilaria Lorenzetti
Account Executive:Giuseppe Colasurdo
Head Of Interactive Production:Silvio Coco


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