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Silvio Acevedo

Silvio Acevedo

Awb Teamwork:
Agency: ELLA ENTRO POR MI VENTANA
Creative Director: DASLAV MASLOV
Copywriter: FELIX (PETER COBRA) PADILLA
Art director: DASLAV MASLOV
Illustrator: GABRIEL GAVILAN

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Beer brand McFarland placed its 'pissalyzer' stickers in men's urinals in Milan clubs and bars, so the clients would know when they'd drunk one too many. The message on the heat sensitive sticker was only revealed after 25 seconds of pee - a length of time at the urinal that would only occur if the person relieving themself had drunk more than one pint of beer (the Italian drink-drive limit).

As well as creating buzz for the brand, the stunt saw a 65% increase in consumers hailing cabs at the locations where the stickers were placed.

The most important: The action saw a 65% increase in consumers hailing cabs at the locations where the stickers were placed.

AwbTeam work
Agency: Publicis
Client: McFarland
Creative Director: Bruno Bertelli
Creative Director: Cristiana Boccassini
Copywriter: Michele Picci
Art Director: Marco Vigano
Director: Fabrizio Squeo

http://www.youtube.com/watch?v=AlJcGx0t4w8

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Self-initiated PSA for Japanese Relief Aid.

On March 11th, a magnitude 8.9 earthquake and subsequent Tsunami and nuclear reactor leaks left Japan devastated. While much has been done to give relief and help to the people of Japan the real work is just beginning. Sometimes we forget that just because an event like this isn't on the front page anymore, the struggle to save and rebuilt lives has passed. IAMSTATIC wanted to create something that can act as a reminder that this disaster is still happening and not a memory.
Self-initiated PSA for Japanese Relief Aid.

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Innovative campaign by KONG http://www.kongamsterdam.com/ for Cordaid Mensen in Nood www.cordaidmenseninnood.nl meant for fundraising. Cordaid is one of the biggest international development organisations with a network in 36 countries in Africa, Asia and Latin America.

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