Silvio Acevedo
- Post date: 14 June 2011
- Campaigns
Greenpeace has launched a global campaign calling on the toy industry, most notably Mattel , the world’s largest toy manufacturer and producer of Barbie dolls, to stop packaging their products with pulp made from destroyed rainforest from Indonesia. The campaign features an angry Ken dumping his girlfriend, Barbie, after realising her packaging comes from destroyed rainforest.
Teamwork:
Creative Director: Brian Cooper
Creative team: Robert Graves-Morris & Dipesh Mistry
Animators: Blacknail (Passion Pictures)
Photographer: Liz McBurney
Other credits: Wave, Nick Broomfield
Links:
http://www.greenpeace.org/international/en/campaigns/forests/asia-pacific/barbie/ http://www.greenpeace.org/international/en/campaigns/forests/asia-pacific/sinar-mas-under-investigation/
- Post date: 12 June 2011
- Blog
- Post date: 12 June 2011
- Blog
- Post date: 01 June 2011
- Campaigns
“Our oceans aren’t the only ones in danger. Make a difference. Join surfrider.org.au”
Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Retoucher: Cream
Photographer: Adam Taylor
- Post date: 30 May 2011
- Campaigns
“Sleepiness is stronger than you. ThaiHealth. Don’t Drive Sleepy Project.”
Awbteamwork
Advertising Agnency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow, Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattrapong Lapjarupong
Art Director: Nirun Sommalardpun
Photographers: Aunchai Secharunputong, Nok Pipattungkul
Illustrators: Ploy Lumthong, Tharect Kangkrich
- Post date: 29 May 2011
- Campaigns
- Post date: 28 May 2011
- Campaigns
Creative Director: DASLAV MASLOV
Copywriter: FELIX (PETER COBRA) PADILLA
Art director: DASLAV MASLOV
Illustrator: GABRIEL GAVILAN
- Post date: 28 May 2011
- Campaigns
Beer brand McFarland placed its 'pissalyzer' stickers in men's urinals in Milan clubs and bars, so the clients would know when they'd drunk one too many. The message on the heat sensitive sticker was only revealed after 25 seconds of pee - a length of time at the urinal that would only occur if the person relieving themself had drunk more than one pint of beer (the Italian drink-drive limit).
As well as creating buzz for the brand, the stunt saw a 65% increase in consumers hailing cabs at the locations where the stickers were placed.
The most important: The action saw a 65% increase in consumers hailing cabs at the locations where the stickers were placed.
AwbTeam work
Agency: Publicis
Client: McFarland
Creative Director: Bruno Bertelli
Creative Director: Cristiana Boccassini
Copywriter: Michele Picci
Art Director: Marco Vigano
Director: Fabrizio Squeo
http://www.youtube.com/watch?v=AlJcGx0t4w8
- Post date: 19 May 2011
- Campaigns
Self-initiated PSA for Japanese Relief Aid.
- Post date: 17 May 2011
- Campaigns
