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The Non-Violence Project - Connect the Shots

by Lucia
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How do you end the circle of violence in a community? Making children embrace a different way, letting them understand the are not doomed to reproduce the present they are living in, showing them they can turn it into something else. In the campaign "Connect the shots", an urban artist invites kids to transform signs of violence into a game, and this game into a message of peace.



AWB Team:

Client: The-Non Violence Project
Advertising Agency: McCann, Mexico
VP Executive Creative Director: Javi Carro
Creative Director: Jaume Gubianes
Copywriter: Jorge Ramos
Creative: Eddie Aguirre
Agency Producers: Juan Gonzalez, Emmanuel Aguilar
Account: Audrey Amselli, Irving Romero
Director: Hernan Churba
Photography Director: Miguel de la Cruz
Production company: Mapa Producciones



Last modified on Thursday, 14 April 2016 22:16
Lucia

Lucia

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