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Territorio de Zaguates - Unique Breeds

by Silvio Acevedo
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Territorio de Zaguates (or Zaguates´s Territory in english) is a Costa Rican organization dedicated to provide abandoned dogs with shelter. But people isn´t as willing to adopt one of the mutts Territorio de Zaguates protects, as much as they are to buy pure breed dogs. As a result, the organization had to take in too many dogs for them to handle, son they needed to make rotation raise. The solution came with the Unique Breeds campaign, which consisted in creating intrest in the shelter´s mutts by presenting them as the one-of-a-kind pets they actually are. Results were remarkable: adoption grew 1400 percent and 100 percent of the shelter expenses are now covered by sponsor brands.

Advertising Agency: GarnierBBDO, San José, Costa Rica
General Creative Director: Manuel Travisany
Art Director / Illustrator: Héctor Acuña
Creatives: Sergio Chinchilla, Diego Vásquez
Designers: Natalia Milner, Manuel Méndez
Graphic producer: Randall Salazar
Production director: Tomás Jankovich
Producers: Walter Benavides, Edwin Valverde, Esteban Garro
Media director: Alexandra Orozco
PR: Ivonne Aguilar
Photographers: Alex Zúñiga, José Pastor
Special credits: Dr. Óscar Robert Echandi and his family
Published: February 2013
Last modified on Sunday, 16 February 2014 18:01
Silvio Acevedo

Silvio Acevedo

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