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Campaigns that change the world ...well ...at least we try!

by Silvio Acevedo
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You’re either here to buy something ridiculous or to complain about something ridiculous. Either way, it’s a good thing that you’re here. The Business Bulge is a fictional product. What’s not fictional is the fact that in 2016, women still earn less because of their gender. That’s not just wrong. It’s embarrassing. Politicians aren’t addressing the problem, and CEO’S need a reason to act.





AWB Team:

Chief Creative Officer: Icaro Doria
Creative Directors: Bruno Oppido, Thiago Carvalho
Art Director: Rachel Newell
Copywriter: Tyler Kirsch
President / Chief Executive Officer: Chris Brown
Account Director: Hollie Doran
Agency Producers: Ed Zazzera, Amanda Van Caneghem
Social Strategy: Chiara Martini, Robin West
Production company: Hungry Man
Director: Hank Perlman
Managing Partner / EP: Kevin Byrne
Producer: Caleb Dewart
DOP: Cale Finot
Production Designer: Paul McConnell
Production Supervisor: Sherra Fermino
Editorial: Cosmo Street Editorial
Editor: Tom Scherma
Assistant Editors: Dave Otte, Chrissy Doughty
Producer: Viet-An Nguyen
Executive Producer: Maura Woodward
Responsible for the Organization: Gerardo Porteny Backal
Advertising Agency: DDB, New York, USA

Campaign´s site: https://www.getabulge.com/
YM4GE´s site: http://www.ym4ge.org/

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by Silvio Acevedo
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A very common problem among social organizations is the lack of good institutional communication. This often happens because they don´t have enough money to get professional design. As a result, it´s not rare to see great groups of volunteers commited with important work that don´t look like much on their communication material, which results in missing opportunities of obtaining necessary resources, and limited public relationships.



The Before-After campaign is about making designers aware of this problem, as well as their own power to make a solution happen. We are inviting designers to

1) Choose a social organization with a simple logo or without one.
2) Contact them to explain the idea and offer to design o redesign their logo.
3) Once it´s done, send the resulting logo and the previous one -the “before and after”- to This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or as private message to our facebook site.
4) We will publish your work and the other designer´s in a big wall on this website. This wall will inspire more designers to follow this example, as it will show the kind of impact a good graphic identity can make in this organizations, in a very clear way.



Are you a designer? Join this campaign. It's amazing what happens when an organization changes its amateur logo by a professionally-looking one. It’s a truebefore and after moment for the cause. They receive more support, donations, volunteers and they multiply their impact. By changing their logo you'll be changing our world.



"Advertisers Without Borders have designed our logo which appeals to our supporters and volunteers in a professional way, the logo represent the world and what individuals both men and women can do for better community development for the less privileged children. Has been a before and after for our organization."

Wisdom Sena Agoha - Director of Wise & Solace Foundation

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by Lucia
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The Solid State presents the short animated film created together with the non-profit children's charity The Smith Family.

Living out of a car and struggling to find enough food to eat every day may seem unthinkable to most of us, but for Jess Ellis it was a real part of growing up. Jess & The Mighty Journey is the third film in the Tales of the One in Ten series which tells a true tale of courage brought to life in animation.

From the age of five, when her mother Sandra developed Multiple Sclerosis, Jess faced a challenging life of extreme disadvantage. Despite this difficult start in life, Jess has turned her life around, thanks to essential support from national children's education charity The Smith Family. She was able to complete school and enter university. Now, she's embarking on a journey to become a doctor – with a dream of pioneering techniques that could help find a cure for MS sufferers like her mum.

Jess' message of hope, is being supported by 'Studio 10's' co-host Sarah Harris, who dealt with disadvantage of her own as a child. "Jess' story is an inspiration to everyone", said Sarah. "People like her are the real heroes. They deserve to have their story heard".

The Tales of the One in Ten animated films are based on the real life stories of children that come through the doors of The Smith Family.  There are over 638,000 kids in Australia (that's 1 in 10!) that have to deal with some tough issues due to difficult financial circumstances - this shocking statistic is largely unknown in this country.

Hope you enjoy Jess & The Mighty Journey !

For more information head to www.talesoftheoneinten.com or follow on Twitter @talesofthe1in10 with the unique hashtag #talesofthe1in10

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by Lucia
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Your help is urgently needed to provide critical relief to families in Nepal affected by the earthquake. CARE is already on the ground preparing for the relief effort.

For over six decades, CARE has been providing emergency aid in times of crisis. Your gift today will help us continue to provide food, water and shelter to those most affected by this disaster and others around the world.

Your help is very important. PLEASE DONATE NOW




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by Silvio Acevedo
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For most mexicans, the degree of violence and impunity present in their society reached an intolerable level. The massacre of 43 students triggered a wave of indignation, which aims much further than this particular incident. As a way to channel this situation in a positive way, the campaign #Yamecansé #Poresopropongo (I had enough, Therefore I propose) invites every mexican to manifest their frustration against the different problems of the country, as well as proposing solutions, for these to be sent to different public servants, including president Peña Nieto.

Anyone who want to participate with a proposal can enter the site www.postcard.com, create a postcard with a phrase which includes the lines #Yamecansé #Poresopropongo, so it can be printed to be distributed among public servants and common citizens.

You can visit the campaign´s web site here: http://www.poresopropongo.mx/

And their facebook site here: https://www.facebook.com/poresopropongo

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by Silvio Acevedo
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Print and TV campaign to celebrate Earth Day.




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