Campaigns that change the world ...well ...at least we try!
Beer brand McFarland placed its 'pissalyzer' stickers in men's urinals in Milan clubs and bars, so the clients would know when they'd drunk one too many. The message on the heat sensitive sticker was only revealed after 25 seconds of pee - a length of time at the urinal that would only occur if the person relieving themself had drunk more than one pint of beer (the Italian drink-drive limit).
As well as creating buzz for the brand, the stunt saw a 65% increase in consumers hailing cabs at the locations where the stickers were placed.
The most important: The action saw a 65% increase in consumers hailing cabs at the locations where the stickers were placed.
Creative Director: Bruno Bertelli
Creative Director: Cristiana Boccassini
Copywriter: Michele Picci
Art Director: Marco Vigano
Director: Fabrizio Squeo
Self-initiated PSA for Japanese Relief Aid.
WITH COAL A FEW WIN
WHILE ALL CHILE LOSES.
LESS THAN 1% OF THE CHILEAN POPULATION CHOSE A BLACK FUTURE
FOR RIESCO ISLAND TO SUPPLY THERMOELECTRICT plants with energy
THAT PUT AT RISK YOUR HEALTH AND THE ENVIRONMENT.
WHAT DOES THE REST OF THE 99% OF THE COUNTRY SAY?
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