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Campaigns that change the world ...well ...at least we try!

by Silvio Acevedo
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The idea of this campaign is a quite simple one: in it´s site, you can watch the story of Tarla, a little girl who just wants to go to school and study, although she finds difficulties in her way to get there, due to lack of money. This is done with several small videos which are published at the site each time an amount of money to be donated to the Nanhi Kali Program is raised. This money is used to help unprivileged girls in India to do the same thing Tarla does: to get an education that helps them to improve their opportunities in life.

You can all the videos in the campaign´s site:
http://www.agirlstory.org/

And you can get more information about the campaign in this article:
http://ragingartists.com/2011/03/little-red-robot-a-girl-story/


Title:
A GIRL STORY
Advertiser/Client: K.C. MAHINDRA EDUCATION TRUST
Product/Service: PROJECT NANHI KALI
Advertising Agency: STRAWBERRYFROG New York, USA
Chief Creative Officer: Scott Goodson
Creative Director: Corinna Falusi/Josh Greenspan/Seth Shukovsky
Writers: Josh Greenspan, Seth Shukovsky, Eve Weinberg
Executive Producer: Margaux Ravis
Agency Producer: Susan Liao/Kris Seto
Account Manager: Britta Schell
Production Company: LITTLE RED ROBOT San Francisco, USA
Director: Little Red Robot
Art Director: Eve Weinberg
Illustrator: Eve Weinberg
Animation: Felipe Vellasco/Leandro Beltra/Michael Wilson/Pavin Wongvises/Rinee
Shaw/ Ben Adam/Fabio Marche/Brian Hayes/Journey Moses
Producer: Joseph Segrove
Editor: Seth Shukovsky
Web Development: Sean Moroney, Seth Shukovsky
Music + Sound: Barking Owl (Michael Anastasi/Kelly Fuller)

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by Silvio Acevedo
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Signatures can be as powerful as bullets. Join Amnesty International in the fight against death penalty.

Advertising Agency: DDB Budapest, Hungary
Creative Director: Peter Tordai
Head of art: Rodrigo Fernandes
Art Director: Zoltan Mendrei, Carlos Ramas
Copywriter: Adam Grosz, Zsusza Rakosi
Published: Month, Year: June 2011

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by Silvio Acevedo
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(50 votes)

Title: just because you can't see it, doesn't mean it isn´t there

Teamwork:

Creative & Art Dir: Ferdi Rizkiyanto
Digital Imaging: Ferdi Rizkiyanto
Images: stock photos

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by Silvio Acevedo
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Greenpeace has launched a global campaign calling on the toy industry, most notably Mattel , the world’s largest toy manufacturer and producer of Barbie dolls, to stop packaging their products with pulp made from destroyed rainforest from Indonesia. The campaign features an angry Ken dumping his girlfriend, Barbie, after realising her packaging comes from destroyed rainforest.

Teamwork:

Creative Director: Brian Cooper
Creative team: Robert Graves-Morris & Dipesh Mistry
Animators: Blacknail (Passion Pictures)
Photographer: Liz McBurney
Other credits: Wave, Nick Broomfield
Links:
http://www.greenpeace.org/international/en/campaigns/forests/asia-pacific/barbie/ http://www.greenpeace.org/international/en/campaigns/forests/asia-pacific/sinar-mas-under-investigation/

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by Silvio Acevedo
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“Our oceans aren’t the only ones in danger. Make a difference. Join surfrider.org.au”

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Retoucher: Cream
Photographer: Adam Taylor

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by Silvio Acevedo
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“Sleepiness is stronger than you. ThaiHealth. Don’t Drive Sleepy Project.”

Awbteamwork

Advertising Agnency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow, Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattrapong Lapjarupong
Art Director: Nirun Sommalardpun
Photographers: Aunchai Secharunputong, Nok Pipattungkul
Illustrators: Ploy Lumthong, Tharect Kangkrich

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