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Campaigns that change the world ...well ...at least we try!

by Silvio Acevedo
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A specially built projector with motion and time controller installed in public toilets and basins. Whenever people wash their hands avideo of a child and mother with a baby is projected into the trough creating a clear reminder that many people have no choice but to drink unclean water.

TEAM

Executive Creative Director: Ivan Hady Wibowo

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by Silvio Acevedo
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Title : Soul of the music 1

Launch date: 21/07/2011

Description:
The music transforms people and the Filarmónica Joven de Colombia is omposed of young artists who are an example to transform society, as human beings and as musicians. What comes out of the instruments are more than musical notes, is the soul of the music that changes everything.

Team:

VP Creative: Harold Trompetero
Creative Director: Javier Beltran Tolosa
Art Director: Juan Carlos Parra
Ilustrator: Sebastian Ospina
Copy Writer: Javier Beltran Tolosa

Websitewww.txt.co

Contact Name: Javier Beltran

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by Silvio Acevedo
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Title : Armando - Cruz Roja
Launch date: 24/06/2011
Description: A true story is stronger. Storytelling Team
VP Creative: Harold Trompetero
Creative Director: Javier Beltran Tolosa
Art Director: Juan Carlos Parra
Copy Writer: Javier Beltran Tolosa
Website : www.txt.co
Video URL: http://www.youtube.com/watch?v=HD2EzZl6z1U
Contact Name: Javier Beltran
Contact e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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by Silvio Acevedo
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The National Domestic Violence Hotline provides 24-hour support to people affected by domestic violence, including advocacy, safety planning, crisis intervention and referral.

In 2010, Y&R Chicago worked pro bono to create a public service announcement (PSA) to raise awareness about the hotline service.

The video shows a victim of domestic violence attempting to cover up her wounds, only to see fresh bruises appear for every one that she hides. The video speaks to the silence in which victims suffer and demonstrates that domestic violence is a cycle that rarely stops.

The PSA to date has had more than 250,000 views on YouTube and over 2.5 million free online media impressions. It featured in the Chicago Tribune, various advertising websites and countless blogs.

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by Silvio Acevedo
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Description

This campaign from Canada celebrates Amnesty International's 50th Anniversary. The global theme is 'Just one more member'. This ad plays on that theme, by showing an AK-47 with all but the trigger jammed up with candle wax, and the headline 'Just one more candle.'

AwbTeamwork

CCO: Brian Howlett
CD: Andrew Gillingham
CW: Ketan Manohar
AD: Naeem Walji
Photographer: Shanghoon, Westside Studios
Agency59, Toronto, Canada.
Client: Amnesty International, Canada

Website : www.agency59.ca

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by Silvio Acevedo
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A new green file format: WWF. The WWF format is a PDF that cannot be printed out. It's a simple way to avoid unnecessary printing. So here's your chance to save trees and help the environment. Decide for yourself which documents don't need printing out -- then simply save them as WWF. Advertising Agency: Jung von Matt, Hamburg, Germany
"Best Practices" and "Cannes Lions 2011"

Download software: http://www.saveaswwf.com

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