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Natacha Varela

Natacha Varela

U.S. Food and Drug Administration will launch in September 2012 this campaign. The goal is to communicate the dangers of smoking.
These warnings mark will be used in all cigarrette packaging and advertisements in the United States.

Source: U.S. Food and Drug Administration

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In Spain, Medicos sin Fronteras(Doctors without borders), launched this campaign "Pastillas contra el dolor ajeno"(Pills against other people pain).

The pills are a symbol of support and commitment to Medicos sin Fronteras.

The goal was to help people who suffer forgotten diseases like Malaria and Tuberculosis.



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Deustscher Tierschutzbund EV published this campaign in Germany.

The message of this campaign is that animals suffer like us.

Source: adsora.com

 

 

 

 

 

 


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From June 19th to 24th is going to be the Cannes Lions International Festival of Creativity.

This is an exhibition of International Advertising Campaigns for Good Causes.

Several of our campaigns will be there. We invite you to visit the exhibition.

More info: www.act-responsible.org

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French organization Solidarités International in 2010, for World Water Day, has built this box at the Palais Royal, Musée du Louvre in Paris.

Messages made ​​with water and light were created by special effects. Those messages said that water kills more than cancer, that AIDS and other major diseases and that is why we must take care of the water in the world.

Watch the video!

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Source: www.toquesocial.blogspot.com

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Amnesty International Portugal released this campaign in 2009 with the objective of overcoming poverty.

This is the campaign's video.




Source: www.amnistia-internacional.pt

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Good Work, a new program that pairs cutting edge creatives with non-profits, has teamed up with the 58th Cannes Lions International Festival of Creativity for a YouTube contest.


The contest challenged creative professionals to turn good causes into fully realized video ads. The five winners win a trip to the Festival of Creativity — held from June 19 to June 25 — where their ads will be showcased.


More than 500 non-profits submitted briefs to Good Work and more than 250 creatives responded by making video entries. The rules were pretty simple: The video could be about anything, so long as it featured the cause, was innovative and was compulsively watchable.


The contest paid off — below are the five winning videos, which deal with issues ranging from subjects such as domestic violence to indigenous and refugee literacy, music education and child soldiers.


Smaller non-profits rarely have the money, time or resources to put out top shelf video ads. Even though the non-profits may not be going to Cannes, they, along with more than 250 other organizations, now have some seriously clever/funny/moving ads to promote their cause.


The contest is a nice spin on how creatives can donate more than just “money.” They also turned out some pretty spectacular videos. Take a look below and let us know which ones you liked.


Source:
http://mashable.com/2011/06/02/youtube-cannes-contest/

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Biro is an online creative agency who created this interactive map for Living Oceans Society. This map shows the potential impact of an oil spill off British Columbia`s coast.

LOS is an organization in Canada focusing exclusively on marine conservation.

Source: www.birocreative.com

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Better World Advertising has created this campaign.

The client New York State Health Foundation wanted to promote awareness by doctors with patients who are at risk for Type 2 Diabetes.

Source: www.socialmarketing.com

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In Miraflores, Peru, was launched this campaign to become aware people that garbage at sea is killing aquatic species.

This campaign lasted only one day, and had many implications, the story was published more than 30 media and more than 4500 visitors.

Source: www.masr.com.mx

 

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