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WWF / Latinstock: Animal Copyrights

by Silvio Acevedo
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The idea of animals as authors is a fascinating one. And the concept of capturing their very own point of view of nature is interesting and original. “Animal Copyrights” is the result of combining them both to raise funds for endangered species, as well as to study nature in a different way. The initiative consisted in putting small cameras on wild animals. This made possible to obtain filmic record of natural locations from the animal´s perspective, since they were actually shot by them. A selection of the best images from the footage was used to create a collection of photographs which was put on sale on Latinstock. The profits obtained are, of course, destined to assist the best interest of their owners.


Winner in Cannes 2015

Category: Promo And Activation - Use Of Promo & Activation - Sponsorship Or Partnership Campaigns.
Award: Bronze.

Brand: WWF
Media: Online
Category: Public interest
Agency: Cheil
Geo: Spain
WWF / Latinstock: Animal copyrights
Advertising Agency: Cheil, Madrid, Spain
Executive Creative Director: Breno Cotta
Copywriters: Isaac Maroto, Cristina Alonso
Art Directors: Diego Rodriguez, José Venditti
Production Company: Jabuba Films
Published: May 2015
Executive Creative Director: Breno Riviere-Guimaraes Cotta(Cheil Spain)
Art Director: Diego Rodríguez Fraile(Cheil Spain)
Producer, Director and post-producer: Julio Arenas Garcia-Puente(JABUBA FILMS)
Producer, Director and post-producer: Alberto Peláez Valtuille(JABUBA FILMS)
Copywriter: Cristina Alonso del Río(Cheil Spain)
Copywriter: Isaac Maroto(Cheil Spain)
Executive Producer: Jordi Civit(BEAT MUSIC)
Art Director: José Venditti(Cheil Spain)
Technology Director: Roberto Torres(Cheil Spain)
Producer, Director and post-producer: Rubén Cuñarro González(JABUBA FILMS)
The Online Advert titled Animal copyrights was done by Cheil Madrid advertising agency for brand: WWF in Spain. It was released in the May 2015.

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Last modified on Saturday, 15 August 2015 22:52
Silvio Acevedo

Silvio Acevedo

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