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Battersea Dogs & Cats Home - Looking for you

by Silvio Acevedo
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A big part of creating good advertising is about getting your target´s atention. There are many ways of archieving this, and advertisers use and abuse them constantly. Still, it´s not everyday you see a creature following you from one board to another, staring at you. This is what OglvyOne London made happen in this campaign for Battersea Dogs & Cats Home. Near the places the boards were placed, passerbys were given leaflets, that had a chip on them. This way it was possible to make the boards display a dog looking at the camera, that would follow anyone carrying a leaflet in this "persistent" way.

Winner in Cannes 2015

Category: Direct - Use Of Direct Marketing - Targeted Ambient Media: Large Scale
Award: Shortlist



Category: Household, garden & pets
URL: http://lookingforyou.org.uk
Media: Outdoor
Client: Battersea Dogs & Cats Home
Agency: OgilvyOne London
Country: United Kingdom
The Ambient Advert titled Looking For You was done by OgilvyOne London advertising agency for brand: Battersea Dogs & Cats Home in United Kingdom. It was released in the May 2015.

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Silvio Acevedo

Silvio Acevedo

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