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Fundacion Favaloro - The Salt you can see

by Silvio Acevedo
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Eating salt excessively can be dangerous for one´s health. However, while in most cases anyone can at least realize that certain amount of food is excessive, when it comes to salt this is easier to overlook, basically because... it almost can´t be looked at. Grey Argentina and Fundación Favaloro created a coloured salt they gave away in the Foundation´s hospital during the World Salt Awareness Day, and in other places such as supermarkets, restaurants and public places. This created massive impact in the media and social networks, and even attracted support from the most important salt manufacturer in Argentina.

Winner in Cannes 2015

Category: Media Product & Service Charities (Incl. Fundraising, Donations & Appeals)
Award: Shortlist




Festival: PR: Sectors: Healthcare & Wellbeing
Awards: Bronze
Advertiser: FUNDACIÓN FAVALORO
Agency: GREY ARGENTINA
Geo: Argentina
Advertiser Supervisor: ALEJANDRA MARINO (FUNDACIÓN FAVALORO)
Account Director: CECILIA DE LA FUENTE (Grey Argentina)
Executive Creative Director: DIEGO MEDVEDOCKY (Grey Argentina)
Agency Producer: GUIDO URRUTIA (Grey Argentina)
Executive Producer: IONI BORISONIK (Oruga Cine)
Agency Producer: PATRICIO BROWNE (Grey Argentina)
Creative Director: SEBASTIÁN GRACCIOLI (Grey Argentina)
Agency Producer: SERGIO BONAVIA (Grey Argentina)
DIGITAL PROJECT MANAGER: AYELEN PRIVATO (Grey Argentina)
Creative Director: DIEGO GUELER MONTERO (Grey Argentina)
Account Executive: ESTEFANÍA PRIETO (Grey Argentina)
Copywriter: FACUNDO MARTINELLI (Grey Argentina)
Art Director: FLORENCIA LODA (Grey Argentina)
VP CLIENT SERVICE: FLORENCIA PEREYRA (Grey Argentina)
Director: MARTIN LEVI (Oruga Cine)
The Case study titled THE SALT YOU CAN SEE [image] was done by Grey Buenos Aires advertising agency for brand: Fundacion Favaloro in Argentina. It was released in the May 2015.

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Last modified on Wednesday, 22 July 2015 01:40
Silvio Acevedo

Silvio Acevedo

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