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New Zealand Book Council: Romeo & Juliet, 1984 and The Bible

by Silvio Acevedo
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In a world full of -and obsessed with- modern communication devices of all types, books may seem a little out of date, specially for younger generations. To revitalize digital nativeĀ“s interest in the written word, the campaign features the library card of three different books, and the signatures of important cultural figures of the present day, who have been influenced by them.

Winner in Cannes 2015

Category: Outdoor - Billboards & Street Posters - Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages Award: Silver








Category: Other
Client: New Zealand Book Council
Agency: Colenso BBDO, Auckland
Country: New Zealand
Creative Chairman: Nick Worthington
Art Director: Scott Kelly
Art Director: Brent Courtney
Copywriter: Ben Polkinghorne
Business Director: Katherine Sliper
Planning Director: Neville Doyle
The Print Ad titled Romeo & Juliet was done by Colenso BBDO Auckland advertising agency for brand: New Zealand Book Council in New Zealand. It was released in the Jun 2015.

Sources:

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Last modified on Monday, 20 July 2015 03:31
Silvio Acevedo

Silvio Acevedo

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