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Pixels not paper

by Natacha Varela
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American advertising agency(Pumped Inc) created the initiative Pixels not paper to be awareness about deforestation to cover the intensive consumption of paper in the business sector.

In the video you can read the following message: “Each year businesses consume 53 000 000 trees to print and photocopy file: Memos, documents, notices and office party invitations. If you can read it on a screen, you do not need to print it on paper“.

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Advertising Agency: Pumped (Miami)
Campaign Name: Pixels not Paper
General Category: Ecology & Environment
Time: 02/10/2011 - 23/02/2011
Country: United States
Recipients: Entrepreneurs, owners and employees of companies and corporations
Media: Cable, Internet

Last modified on Tuesday, 24 May 2011 18:44
Natacha Varela

Natacha Varela

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