0 views Amnesty International Uruguay´s campaign wins Bronze in Cannes LIons 0 views Amnesty International Uruguay´s campaign wins Bronze in Cannes LIons
This campaign seeked to rise awarness about violence at child birth, a subject very rarely addressed in the media. It used a very original approach: unlike the rest of the videos posted online, the goal of this campaign´s video was to reach 0 views, instead of the most it could. The point was that this video, showing the violence mothers in labour suffer, should never be seen again.
The video included in this post presents the campaign itself. You can watch the original video here.
Adobe Flash Player not installed or older than 9.0.115!
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Interactive: Nicolás Lawlor, Bernardo Álvarez
Copywriters: Mateo Vidal, Camila De Simone
Producers: Ricardo Rodríguez, Jope Urrestarazu
Account Manager: Marcelo Bonomi, Victoria Martin
Production Company: La Jolla Films
Web developer: Pinky!
Published: November 2011
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Interactive: Nicolás Lawlor, Bernardo Álvarez
Copywriters: Mateo Vidal, Camila De Simone
Producers: Ricardo Rodríguez, Jope Urrestarazu
Account Manager: Marcelo Bonomi, Victoria Martin
Production Company: La Jolla Films
Web developer: Pinky!
Published: November 2011
Source: http://adsoftheworld.com
