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Global Warming - Polar Bears

22 Oct2011
Published in Blog by Natacha Varela
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Strong awareness campaign on global warming. Designed by Ogilvy New York to fund environmental protection.

On the streets of New York, Joshua Allen Harris creates inflatable animals by tying plastic shopping bags to the subway grates.

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The polar bear inflates and deflates with the passing of subway trains, springing to life and then fading away in a vital commentary on global warming.

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Natacha Varela

Natacha Varela

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