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by Lucia
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This graphic campaign intends to state a simple message: alcohol and driving do not get along. Showing different road scenarios, this ads illustrates how frequent and dangerous road obstacles aren't recognized as so by drunk drivers.

 

 




Advertising Agency: BETC, Paris, France

Creative Directors: Stéphane Xiberras

Art Director: Jordan Lemarchand

Copywriters: Julien Deschamps, Arnold Zalluram

Photographer: Roman Jehanno

Art Buyer: Karine Grealou

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by Lucia
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A striking new series of PSAs produced by the organization Moms Demand Action for Gun Sense in America seeks to illustrate what the organization's founder calls "the absurdity of our country's current lax laws and weak regulation of guns."

The first ad, released today, contrasts Trina Schart Hyman's illustrated version of Little Red Riding Hood with an assault weapon, asking viewers to guess which has been banned in the name of children's safety. Two school districts in California, Culver City and Empire, banned that version of Little Red Riding Hood in 1990 because its protagonist brings her grandmother a bottle of wine.

Later on, the organization formally launched two more PSAs that take a similar approach. One of them compares assault weapons to dodgeball -- which was recently banned in a New Hampshire school district due to concerns over violence and bullying and is not considered an "appropriate" P.E. activity by the National Association For Sport and Physical Education. The other features Kinder Surprise eggs, chocolate candies with toys inside that are banned under the Food, Drug and Cosmetic Act of 1938 and by the Consumer Products Safety Commission.

Source: http://www.huffingtonpost.com/2013/04/15/gun-control-psas-moms-demand-action-for-gun-sense-in-america_n_3082504.html

Site: http://momsdemandaction.org/

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by Lucia
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Provocative new PSAs highlight the danger of technology and sexual predators

Two provocative French public service announcements (PSAs) are urging parents to consider the dangers of sexual predators on the web. The images show a hand inside the front or back pocket of a girl's or boy's pants. Also in that pocket? A smartphone. The idea is to recognize sexual predators can be "hiding" in these phones via social media and text, and parents need to be on top of their child's activity online.

The ads were released by international non-profit organization Innocence en Danger (Innocence in Danger) based in Switzerland with offices in four other countries. The images were designed by advertising agency Herezie in Paris, France.

Earlier this year, Singapore release their own set of PSAs dealing with the issue of sexual predators, except their ads focused on how women can avoid being randomly groped on the streets by men. The ads that graced the bus shelters of Singapore’s streets featured a woman’s bottom with a man’s hand reaching out to grab it. It gave suggestions like “have someone escort you home when it’s late" and "do not walk through secluded areas alone."

What do you think of shocking PSAs? Are they effective at getting their message across or are they sometimes too graphic and disturbing?

 

 

Source: http://goo.gl/OZql8

 

Advertising Agency: Herezie, Paris, France

Creative Director: Andrea Stillacci

Copywriter: Jean-Laurent Py

Art Director: Sébastien Boutebel

Photographer: Fabrice Robin

Retoucher: Fred Witzgall

Head of planning: Luc Wise

Print producer: Capucine Lhermitte

Art buyer: Johanna Warlus

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by Silvio Acevedo
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Using social networks in adequate ways can be very useful for many things. But sometimes this fact can mislead people to believe that becoming popular on Facebook will solve more problems that it actually does. For example, likes can´t fund social projects. That is this Unicef Sweeden´s campaign´s simple message. It consists on a press ad which reads "Like us on Facebook and we will vaccinate 0 children against polio", and a video that shows a poor boy explaining he is afraid to get a disease and die because if he does no one will take care of his little brother, but that he thinks everything should be fine because Unicef Sweeden has 177,000 likes on Facebook.



Client: Unicef Sweeden
Agency: Forsman & Bodenfors

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by Silvio Acevedo
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Missing children has a very specific need to constantly show pictures of the kids who are to be found. The classical milk carton is not the only way this organization has used to do this. A short time ago we posted about the White Flag Application from Missing Children Argentina, and this time is Missing Children Canada´s turn. The have come up with another "new" resource: personalized mails stamps.



Canada Post has an online service that enables people to create their own stamps online, for little more than using a regular stamp. What Missing Children Canada does is to ask people to use this possibility to publish an lost child´s face in the stamp instead of using a personal image. They implement an online footer for emails too, with the same purpose.

You can find out more and create a stamp yourself in the campaign´s website.

Advertiser: Missing Children’s Network
Agency: Lowe Roche, Toronto
Additional credits:
Executive Creative Director: Sean Ohlenkamp
Group Creative Director: Mark Mason
Group Creative Director: Jane Murray
Account Supervisor: Linda Carrington
Designer: Joel Derksen
Illustrator: Jennifer Duong
Producer: Neal Owusu
Music & Sound Design: Keen Music
Strategic Planner: Jonathan Daly
Source: Osocio

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by Silvio Acevedo
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The objective of this campaign is to communicate children and adolescents that there is a phone number they can use to ask for help in case an adult is abusing them.


Targetting to the specific audience you need to reach is very important in any advertising campaign, whether it is a commercial one, or aimed to social good. In this case, it is particularly important, not only being able to adress to a specific target, but there is also great interest in doing this only with that target, excluding the adult that may be with him at the time he or her is watching the ad, and could actually be his or her aggressor.

The campaign sorts the problem out in a very creative manner. It consists on a banner that contains the information about the telephone line that,because of the angle in which the eye needs to be to be able to see it, can only be seen from the point of view of a child.


Advertiser: Fundacion ANAR
Agency: Grey, Spain
Source: Osocio

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