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by Lucia
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To raise awareness about the danger of drinking and driving OgilvyOne created an action at a famous bar in São Paulo. Using a TV screen created a very unusual mirror: a mirror with a delayed reflection effect. When people interacted with it a message would appear alerting how drinking can slower the driver’s reflex.

Agency: OgilvyOne, São Paulo, Brazil

Chief Creative Officer: Anselmo Ramos

Executive Creative Director: Marcos Ribeiro

Creative Director: Marcos Ribeiro / Alexandre Ravagnani

Art Director: Fernando Passos / Rafael Gatuzzo

Copywriter: Flavio Tamashiro / Erich Moreira

Account: Felipe Obara / Andrea tornovsky / Denise Caruso

Media: Luciana Serra / Larissa Dias

Planner: Luis Stateri / Marian Travassos / Cleber Almeida

Producer: Cecília Taioli / Adriana Jorge

Production Company: Santa Transmedia

Film Director: Gustavo Rodrigues

Sound Design: Sound Design

Cilent: Ivan Pacicco / Luis Dix

Source: http://www.frederiksamuel.com/blog/2012/08/allianz-drunk-mirror.html

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by Lucia
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This mini-documentary captures a thought provoking campaign with the sole purpose to increase awareness into Parkinson’s disease.

Starting on World Parkinson’s Day (April 11), various Sydney cafe’s were thrown off balance to highlight the fact that Parkinson’s affects everyone.

Over 1,000 wooden wedges (the kind you use to hold a door open) were produced with a message printed clearly on each side. One side of the wedge showed the title of the campaign, “It’s more than just the shakes.” When flipped over, the printed copy read, “Thirty Australians are diagnosed with Parkinson’s disease every day. But thousands more are affected, from family to friends. You can help stop it at shakeitup.org.au”.

The wedges were placed under various tables in cafés and restaurants. Cameras recorded people’s reactions to their wobbly tables, spilled coffees, tipped sugar bowls and of course, their reactions to the wedge messages.

The stunt itself was designed to spark a conversation about Parkinson’s Disease and address the misconceptions that PD is just ‘an old people’s disease’, and about ‘having the shakes’, but more affects everyone connected to the person with PD — from family and friends to co-workers.



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Agency: Ogilvy, Sydney, Australia

Executive Creative Director: Brett Howlett

Planning Director: Gerry Cyron

Group Creative Director: Michael Raso

Copywriter: Mietta Macfarlane

Art Director: Luke Chard

Account Management: Alison Howlett

Executive Producer: Rob Spencer

Producer: Gabe Hammond

Director/DP: Peter Bloomfield

Editor: Fraser Kelton

Source: http://www.frederiksamuel.com/blog/2012/08/shake-it-up-parkinson.html

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by Lucia
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The very first parking barrier that doesn't work with a ticket or chip, but with an alcohol test. You actually have to blow safe for it to open. If you drank too much alcohol the barrier stays closed and you can't leave the parking lot. Watch the video below to see this interesting campaign!

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Advertising Agency: Publicis, Brussels, Belgium

Creative Director: Paul Servaes

Art Director: Geert De Rocker

Copywriter: Tom Berth

Production: BePark

Film: Farmboy

Accounts / strategy: Francis Lippens, Julie Oostvogels, Annemie Goegebeur

Source: http://adsoftheworld.com/media/ambient/responsible_young_drivers_the_alcohol_barrier

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by Lucia
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Anti-Crack Ad Slowly Gets Eaten By Bugs To Show You The Damage Drugs Can Do

Talent, a Brazilian advertising agency, has created a series of posters to illustrate how smoking rocks of coke eats away at users’ brains. Featuring stark, black and white images of crack addicts, the posters are quite literally eaten away by Flour beetle larvae, also know as mealworms. The posters are made from thin sheets of dough, rather than paper, that encourage the mealworms to gnaw through the ads.

The effects are quite startling. As the larvae devour the dough, portions of the user’s face are eaten away, leaving holes in the images that resemble scars and the overall degenerative consequences of crack addiction.

The ads included the banner “Crack Consumes” and appeared in “The Gallery of Rock,” a district of Sao Paulo called known for crack abuse. Perhaps we could soon see them on the streets of Toronto? Check out a slick, behind-the-scenes video of the ad campaign:

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Advertiser: Parceria Contras as Drogas

Agency: Talent

Additional credits: Creation: Rodrigo Bombana, Alexandre Nego Lee, Felipe Luchi

Direction: Malabar Filmes

Soundtrack: Motora

Source: http://news.discovery.com/tech/gear-and-gadgets/bugs-eat-ad-like-crack-cocaine-eats-brain-130528.htm

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by Silvio Acevedo
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Eye catching campaigns using the same concept. Each one can draw his or her own conclusions about them.

Reporters without borders: "No freedom of information, no voice of opposition".

Amnesty International: "On the nose".


ISHR: "Dictadors"

Sources:

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by Silvio Acevedo
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The Australian organization "Save our Sons" raised near $1.75 million to fund clinical trials that could stop DMD in its tracks. However, this is only half the money necessary, so they created "The most powerful arm" to archive their goal: a mechanical arm that can help children with DMD to write, but that is used in this campaign to enable anyone to sign a petition to the Australian government to match the funds already raised, to start to solve this problem as soon as possible. To sign is as simple as install a facebook application on your profile, and typing name and email address in. The arm is filmed with a videocamara, so it can be seen while it writes the names down.The Duchenne Muscular Dystrophy is a rare disease that destroys the muscular tissue of the patient, reducing his or her capacity to move untill complete paralysis, and it eventually results on the patient´s death. The symptoms usually show by the age of five, and most of the children that suffer this condition don´t survive their late teens.
The Australian organization "Save our Sons" raised near $1.75 million to fund clinical trials that could stop DMD in its tracks. However, this is only half the money necessary, so they created "The most powerful arm" to archive their goal: a mechanical arm that can help children with DMD to write, but that is used in this campaign to enable anyone to sign a petition to the Australian government to match the funds already raised, to start to solve this problem as soon as possible. To sign is as simple as install a facebook application on your profile, and typing name and email address in. The arm is filmed with a videocamara, so it can be seen while it writes the names down.
Campaign´s Siite: http://www.themostpowerfularm.com



Client: Save Our Sons & Duchenne Foundation
Agency: Havas Worldwide Australia
Executive Creative Director: Steve Coll
Art Director: Nicole Hetherington
Copywriter: Simon Fowler
Account Director: Marissa Davies
Production Company: Finch
Director of Creative Technology: Emad Tahtouh
Producer: Sophie Thiellon
Executive Producer: Rob Galluzzo
Director: Alyssa McClelland
Digital Agency: Reactive
Creative Director: Tim Buesing
Senior Project Manager: Hiedi Clague
Art Director: Gabriel Tamborini
Senior Developer: Sudeep Shakaya
Front End Developer: Luke Andersen
Chief Search Engineer: Chris Thomas (Reseo)
PR: Red Agency
Associate Director: Rachel White
Account Manager: Jennifer McDermott
Sound Design Company: Sound Reservoir
Post-Production: Cutting Edge

Source: Campaignbrief.com

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