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by Lucia
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The death penalty is on table.

For the first time in a century, Puerto Rico faces the possibility of death penalty. To avoid it, Amnesty International needed to shift public opinion fast.

James Reynolds was convinced to reshoot his known series exclusively depicting the last meals of 5 innocent men, wrongfully executed in the US. The message was placed on fast food trays in leading courts.

 

 

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Advertising Agency: DDB Latina, San Juan, Puerto Rico

Chief Creative Officer: Enrique Renta

Creative Director: Leslie Robles

Copywriter: Gabriel Ríos

Art Director: José Rivera

Photographer: James Reynolds

Account Manager: Edgardo Manuel Rivera

Planner: Marisa Pujals

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by Lucia
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Every day more than 240.000 children around the world are abused. That is enough to fill up a whole daily newspaper just with their names.

This brought an idea to life that talks to the public about it on Monday, the 19th of November – the International Day on Prevention of Child Abuse. A global newspaper to report what happens in the world every single day: the Daily Abuse.

48 pages of news showing nothing else but the names of 241.095 children who get physically and emotionally abused on a single day. In 174 articles it also reflects the complexity of child abuse. A giant collection of names to show a giant problem.

The Daily Abuse was published in 9 languages in 23 of the world’s largest cities. With 720.000 copies this issue was recognized by more than a million readers and due to all their reactions and following discussions by more and more people all over the world.

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Source: http://osocio.org/message/the_daily_abuse_-_a_newspaper_full_of_children_names/

 

Advertising Agency: Serviceplan, Munich, Germany

Chief Creative Officer: Alexander Schill

Executive Creative Directors: Maik Kaehler, Christoph Nann

Creative Director: Marc Vosshall

Copywriter: Angeliki Karnoupaki

Art Directors: Iliés Terki Hassaine, Robin Lorentschat

Account Executives: Anna Hacker, Florian Klietz

Graphic Designers: Christopher Hanebuth, Christoph Klasen

Other: Sven Simon

Creative Producer: Florian Panier

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by Lucia
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Hemoba Foundation: Blood bank shortages in the state of Bahia led the soccer club to take action.

The state of Bahia in Brazil has a lack of blood in its blood banks. Or, it used to. Thanks to a partnership between Hemoba (Blood) Foundation and the much-loved Brazilian soccer club, Esporte Clube Vitoria, Bahia was able to raise awareness for the lack of blood in its blood banks and actually increased the amount of blood donated by citizens.

Vitoria, one of Brazil’s most storied soccer clubs, joined hands with the Hemoba Foundation’s award-winning campaign, “My Blood is Red and Black,” removing the red stripes from its black and red jerseys and challenging the fans of the team to donate blood.

Changing the traditional red and black uniform for the noble cause of blood donation, Vitoria added one of the red stripes, which had been removed for the campaign, back to the jersey for each game as fans did their part and donated blood.

With over 100 years of history, the temporary change to the club’s iconic color scheme was cause for a great amount of publicity, going a long way to help solve the very serious health issue.

 

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Advertising Agency: Leo Burnett Tailor Made, Brazil

Executive Creative Director: Marcelo Reis

Creative Director / Art Director: Guilherme Jahara

Creative Director: Rodrigo Jatene

Art Directors: Rodolfo Fernandes, Alexandre Pagano

Copywriters: Erick Mendonça, João Caetano Brasil

 

Source: http://www.psfk.com/2013/03/brazilian-soccer-club-blood-donation-jerseys.html

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by Lucia
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As a way to demonstrate the influence that adults have on the lives of young children, the latest Unicef ad campaign focuses on the statement "A child who learns is an adult who teaches."

Using shocking imagery of class photos that have gone terribly wrong with unhappy students and corrupted teachers, the ads make it evident that adults have a responsibility towards the impact they make on the children around them. No one would want a whore, a drunk or a drug dealer to teach their children anything, especially because those kids eventually become influencing factors to others around them.

With the message "A child who learns is an adult who teaches," Unicef asks adults to prevent this vicious learning cycle.

Advertising Agency: Prolam Y&R, Santiago, Chile

Executive Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete

Copywriters: Jaime Diaz, Tomás Almuna, Andrés Acevedo

Art Director: Sergio Araya

Photographer: David Calderon

Other Credits: Silvana Mercado

 

Sources:

http://www.trendhunter.com/trends/a-child-who-learns

http://adsoftheworld.com/media/print/unicef_dealer

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by Silvio Acevedo
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Nutritional facts labels let you know what you are consuming and, depending of what it shows, they can also work as a way to persuade people to buy a certain product. For this campaign, Young & Rubicam Beiging used the "potential" breast milk has in this kind of communications, to promote breastfeeding in this Unicef campaign. By showing the wide range of nutrients it contains in this very familiar "language", the campaign makes it´s strong point in a very original way.

Winner in Cannes Lions 2013

Type of entry: Billboards and Street Furninture.
Category: Outdoor Lions - Charities
Award: Bronze Lion





Advertising Agency: Y&R, Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Ronnie Wu, Donghai Liu, Chen Lei
Art Directors: Chen Mo, Jianjun Geng, Ronnie Wu, Nils Andersson
Copywriters: Donghai Liu, Gao Han, Nils Andersson
Designers: Chen Mo, Jianjun Geng
Published: April 2013

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by Silvio Acevedo
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The message of this campaign is very similar to that of the Unicef Sweeden´s "Likes don´t save lives" campaign, except in this opportunity the claim states that "liking isn´t helping" victims of crises. The thumbs-up gesture of many hands in the same image with terrible situations suffered by people who endure catastrophic consecuences of a war, a flood and an earthquake, intend to stress how inadequate a tool it can be to only like a certain Facebook page. Again, the objective of the campaign is to convince people to join the organization as volunteers with a higher level of commitment.

Winner in Cannes Lions 2013

Type of entry: Billboards and Street Furninture.
Category: Outdoor Lions - Charities
Award: Silver Lion







Advertising Agency: Publicis, Singapore
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Ajay Thrivikraman
Creative Director: Kris Ng
Copywriter: Dunstan Lee
Art Directors: Tan Zi Wei, Chua Xiu Lu
Photographer: Sebastian Siah / Shooting Gallery / Getty Images
Producer: Lynn Cheng
Account Manager: Khoo Kai Qi
Other Credits: Wishing Well

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