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Here AWBNetters Blog about our activities, tips on how to organize campaigns, share experiences and advice. Have good story to share? Drop us a line about it and become a guest blogger!

by Lucia
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This campaign is made by Old-Continent, a young communication agency from Brussels Belgium. The center of the campaign is the website www.stopbadbiofuels.org. The website is a journey from forests to highways to understand the stakes of a complex debate.

Stop Bad Biofuels aims to fix the current biofuels law in Europe. Most biofuels produce more emissions than conventional petrol and diesel, lead to deforestation, increase global food prices and cost billions of euros in taxpayer money.

On 11 September, the European Parliament will have the opportunity to fix Europe’s biofuels policy. Therefore the organisation behind the campaign ask the public to sign the petition.

Video:

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Source: http://osocio.org/message/a_virtual_journey_from_forests_to_highways_to_stop_bad_biofuels/


Agency:
Old-Continent
Additional credits:
Campaigning organisations include:
Transport & Environment
BirdLife Europe
European Environmental Bureau

Creative Director: Arnaud Jourdan
Webdevelopment: Beewin

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by Lucia
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Here are three posters by Amnesty International - Germany, which play its cause and celebrate 50 years together in 2012.



Source: http://cassandria.wordpress.com/2013/08/03/celebrer-50-ans-amnesty/

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by Lucia
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Shine (Saferhome in everyday New Zeland) produced this campaign to raise awareness of the links between alcohol and domestic violence. The idea is simple, thus interesting:

coasters printed with a thermographic ink that reacts when it contacts a cold glass bottle, the ink changes  color and then marks appear on the face images. This drives awareness of the link betweens consumption of alcohol and domestic abuse and also the secondary post that too many 'blame it on the booze' INSTEAD of accepting personal responsibility for the abuse.

Source: http://adsoftheworld.com/media/dm/shine_beer_coasters?size=original

Advertising Agency: Whybin / TBWA, New Zealand
Art Director / Copywriter: Smeta Chhotu-Patel
Executive Creative Director: Andy Blood
Retoucher: Elena Panaita
Production Manager: Michelle Hong
Account manager: Sarah Cowan

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by Lucia
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A rebirth of apps organized by an organization of organ donation, an initiative of caring and sharing: facilitating the entry in the register of organ donors.
How? Using mobile applications still present on phones and that no longer serve after the events takes place.

Reborn to be alive (Belgium), the organization that recruits organ donors, launches Reborn application.



Today, many events have their own smartphone application. Once the event is over, applications lose their usefulness and are rarely used. Yet many people, intentionally or not, leave the app on their smartphone. These inactive applications will now receive a second life as a recording medium for organ donations. The metaphor is clear: those who registered using the application gives its members a second life after death.

Watch the brief and interesting video:

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Site: http://rebornapps.be/

Source: http://cassandria.wordpress.com/2013/07/01/les-apps-peuvent-sauver-des-vies/

Agency: Duval Guillaume Modem

Advertiser: Reborn To Be Alive

Executive Creative Director: Geoffrey Hantson

Executive Creative Director: Katrien Bottez

Creative Team: Tim Schoenmaeckers

Copywriter: Niels Sienaert

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by Lucia
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How to communicate with abused children when their tormentors are usually the ones on which they should be able to count on?

Fundacion NAAR (Spain) has developed an ingenious plan: a poster which parts are visible only at an angle corresponding to the size of a 8 to 10 years old child.

The adult who walks with them sees a classic PSA poster, while the child can read a secret message and a telephone number to get help.

Here’s the video of this intelligent campaign:

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Source: http://cassandria.wordpress.com/2013/07/24/message-secret-contre-la-maltraitance/

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by Silvio Acevedo
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Two campaigns (from the American Disability Association and the Danish Parkinsons Disease Association) using a very interesting idea for media.



Client: Danish Parkinsons Disease Association
Advertising Agency: Saatchi & Saatchi Copenhagen, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Silas Jansson
Copywriters: Simon Wooller





Client: American Disability Association
Advertising School: School of Visual Arts, USA
Creative Director:Frank Anselmo
Art Director: Jeseok Yi
Copywriter: Jeseok Yi

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