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by Silvio Acevedo
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Created to raise awareness about human rights abuse, this campaign is both creative and effective. To make the target feel that reality in a closer, more vivid way, it presents 200 street ads with images that match their surroundings as they include situations of human rights abuse extracted from different photographs, but in a way they look like the events portrayed were actually taking place before the people watching the ads on the street. The campaign achieved world wide media attention as well as a huge impact on the internet.



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by Silvio Acevedo
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An extremely simple yet ingenious way to make a point.



Advertising Agency: Dim&Canzian, São Paulo, Brazil
Art Director: Thiago Nabisco
Copywriter: Samuel Segatelli
Additional credits: Creative Directors: Michele D’Ippolito, Bruno Salgueiro, Gabriel Araújo

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by Silvio Acevedo
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ACCEM´s mission is to help immigrants and refugees in different countries. The concept of this campaign communicates a very important dimension of this objective in an original way.







Sources: I believe in advertising, www.ads-ngo.com.

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by Silvio Acevedo
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An interesting campaign from Interval House about a new way of women abuse, that is not yet well known. The abuser´s will to control and hustle his victim can be empowered by aparently innocent tools, such as GPS and other features mobile phones support. This way, the digital abuser can just look like a concerned husband, while he is actually tormenting his supposedly significant other.




Advertising Agency: UNION, Toronto, Canada
Executive Creative Director: Lance Martin
Senior Art Director: Glen D'Souza
Senior Copywriter: Mike Takasaki
Designer: Justin Aitcheson
Producer: Jennifer Dark
Group Account Director: Cheryl McKenzie
Account Supervisor: Daniella Casasanta
Planner: Heather Black
Production Company: Sugino Studio
Director: Todd McLellan
Executive Producer: Dan Arki
Editorial Company: School Editing
Editor: Aaron Dark
Post Production: Paul Binney / Fort York VFX
Sound Design / Music: Steve Gadsden / TA2 Sound & Music

Source: Ads of the world

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by Silvio Acevedo
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This video may not seem to show more than a band performing some music. And it isn´t, except for a small detail: all the members of this band -ExtraOrdinary Horizons-, are deaf. And they are raising money to play their music to deaf children in Camboya. 
The story of this group was made public by an organization called Our Better World. Here´s the link to this story in their webpage: http://ourbetterworld.org/story/deaf-loud-and-proud
And here is the link in Idiegogo to collaborate: http://www.indiegogo.com/projects/deaf-rocks

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by Lucia
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A city centre shopping mall in Berlin. McCann Germany choose a top location and put up their stand. It is disguised as a makeup stand and they invite women to come over for a free makeup. What the women do not know is that instead of giving them a fantastic makeup, they are giving them a black eye.

With "The Truth" by TERRE DES FEMMES the makeup that reveals rather than conceals. It was especially developed for this occasion and contains blue-green greasepaint. With this PR campaign McCann Germany wants to impress the outcomes of domestic violence on people and thus raise awareness of the issue.

Video: http://www.youtube.com/watch?v=fXQ6Vtoag3k

Source: http://cassandria.wordpress.com/2013/07/30/un-maquillage-qui-frappe/

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