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by Lucia
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Mobilish School is a worldwide marketing campaign launched in 2014 to make people face the issue of smartphone addiction by creating a language that does not exist in the real world.

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The language is based on the finding that people usually take interjections like “Uh-huh” or “Hmm” as answers to any questions while they are busy checking their smartphones.These words are exaggerated as vowels of a language —Mobilish. The main message of the campaign was that though these words are meaningless, they still hurt. People should pay attention of their words and behaviors when they are on mobiles.

Instead of telling people to put down their smartphones, we prefer a funnier and ironic way. We designed whole language systems to emphasize the simplicity and efficiency of Mobilish, moreover, a 2 -hour long commercial called ” The longest language school commercial ever” was released to show how the future world will look like if people keep phubbing each other.

Rules Creative (TW)


Contact Name: Jarvis




by Silvio Acevedo
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10 minutes away from the international airport Guarulhos, in São Paulo, 15,000 people live in the settlement called Anita Garibaldi. With a short documentary, its soccer team of the same name announced the challenge for the new world champion.

In order to create awareness about the situation, insecurity and vulnerability in the more than 6,300 favelas that exist in Brazil, Anita Garibaldi calls for the biggest support of the world cup.

The campaign with the slogan “Working together, no challenges are impossible,” was launched by the organization TECHO ( to support the work of the community Anita. The story of Anita represents the work developing over 451 organized communities in 19 countries across Latin America. The challenge will be spread through social networks via #DesafioAnita and the website

“Considering the challenges the inhabitants face every day to overcome poverty, playing against the world champion is one that they welcome openly to raise awareness about their situation. Their effort as organized communities allows them to achieve everything they want,” says Agustín Algorta, Director of TECHO, Southern Cone Region. Settlements at constant risk

“The World Cup has affected my daily life directly. It has moved the public authorities’ attention away from our internal problems,” explains Reinaldo dos Santos, resident of Anita Garibaldi.

TECHO, an organization which has worked in 70 settlements in São Paulo and Rio de Janeiro, says that the internal dynamics have intensified. This is due to the constant risk of forced resettlements which are not only the result of the World Cup, but also of the informal living situations of many slums.

“As an organization, we understand that the families are at a constant risk of being relocated due to their informal living situation. We believe that the solution is to find a compromise, referring to a balance between the parties. We need to find a final solution which does not only serve short-term interests but also allows the people to become citizens of a city that is fair and open to everyone,” finalizes Agustín Algorta.

Contact TECHO: Francisca Stuardo (+56996520264) / / @UnTECHO

TECHO is a youth led non-profit organization present in Latin America and the Carribean that seeks to overcome the situation of poverty in which thousands of people in slums live, through the joint effort between the slum residents and youth volunteers.

With the implementation of a work model focused on community development, TECHO seeks by way of the execution of different programs, to build a fair and poverty-free community. The organization currently works in over 451 organized communities, mobilizing 80,000 volunteers per year and connecting 62 offices in the region.

TECHO is present in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, The Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela. It also has offices in the United States -New York and Miami- and London.


by Lucia
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Charity launches digital display that takes credit card donations

How do you encourage people to donate money to a humanitarian institution?

Turn the act of giving into something creative and fun.

German agency, Kolle Rebbe, has developed for NGO Misereor the first interactive digital display for donation by credit card.

The impact of the installation is so fantastic that donors don’t mind at all contributing their 2 euros to the cause.


by Silvio Acevedo
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As government leaders gather in London to discuss new measures to counter wildlife trafficking, WildAid and conservation’s top stars released two new messages as part of the world’s largest campaign to reduce the demand for endangered species products.

One message, “Whole World”, features The Duke of Cambridge, David Beckham, NBA great Yao Ming, and a crash of rhinos courtesy of GreenScreen Animals.

The other, “Tools of the Trade”, co-produced with the African Wildlife Foundation (AWF), features action star Jackie Chan, Spike a white rhino, and a computer-generated rhino made of weapons.

“Sadly all the wild rhinos in the world can fit into Wembley Stadium with room to spare,” said The Duke in WildAid’s latest message. “Together we can save our wild rhinos. When the buying stops, the killing can too.”

Longtime WildAid ambassador Jackie Chan came to London to urge government officials to redouble their efforts to stop illegal wildlife trafficking. “If you are buying rhino horn you may be paying for more than just the horn,” said Chan in a new message. “You’re paying for guns, bullets, poisoned arrows, chainsaws, axes, and machetes to hack off the face of the rhino.  And you are paying for the life of a beautiful creature.”

To learn more about this campaign and ongoing efforts to stop the demand for rhino horn please visit or  

WildAid wishes to thank the production teams that created and produced these new messages including Homestead Productions for “Tools of the Trade” and Rebel at Outsider for “Whole World."



by Lucia
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This spot features Fernanda Romano - Chief Creative Officer and Partner at Naked - discussing a campaign from director Casey Neistat, who was given $25,000 budget to promote 'The Secret Life of Walter Mitty' - and decided instead to put the money to better use.

Take a look at the video:

And take a look to the original Casey Neistat´s video:


by Silvio Acevedo
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The "Of Only A Second" make over project, changed the image of 20 patients with Cancer, with the only request that they closed their eyes will the make over was taking place. Check out their surprise and smile when they discover their image in the mirror.

More information:

Advertising Agency: Leo Burnett, Paris, France
Creative Director: Xavier Beauregard
Art Director: Stéphanie Thomasson
Copywriter: Stéphane Gaubert
Photographer: Vincent Dixon
Film Director: Coban Beutelstetter
Published: December 2013

Source: Ads of the world


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