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by Silvio Acevedo
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This is a video about homelessness. It’s tagged with the following: home, success, luxury, friends, car, family, love, and joy. All the things that homeless lack. So what’s the point? The point is that these keywords send advertising money towards the non-profit that put on this video, a non-profit that helps the homeless.

Arrels Fundació´s website: http://www.arrelsfundacio.org/es



Winner in Cannes 2015

Category: Film - Online Film - Charities, Fundraising, Appeals, Non-profit Organisations, Public Health & Safety, Public Awareness Messages
Award: Gold Lion

Brand: Arrels Foundation Media: Online Category: Public interest
Agency: McCann
Geo: Spain
Title: YOUTUBE ARRELS
Arrels Fundació: The most boring viral video
Advertising Agency: The Cyranos McCann, Spain
Production Manager: Alba Riart (The Cyranos//McCann)
Art Directors: Alejandro García (The Cyranos//McCann)
Producer: Ana Tejada (The Cyranos//McCann)
Project Manager: Celeste Ruíz (The Cyranos//McCann)
Art Directors: Eduard Cubel (The Cyranos//McCann)
Creative Directors: David Fernández (The Cyranos//McCann)
Creative Directors: Joaquín Espagnol (The Cyranos//McCann)
Managing Director: Federico Duberti (The Cyranos//McCann)
Art Directors: Fernando Javier Riveros (The Cyranos//McCann)
Copywriter trainees: Marcelo Idárraga (The Cyranos//McCann)
Copywriters: Jaume Rufach (The Cyranos//McCann)
Copywriters: Matías López (The Cyranos//McCann)
Strategic Planning Director: Oriol Bombí (The Cyranos)
Account Executive: Laia Gilibets (The Cyranos//McCann)
Creative President: Leandro Raposo (The Cyranos//McCann)
Copywriter trainees: Silvia Ocaña (The Cyranos//McCann)
Planner: Marc Blanco (The Cyranos//McCann)
Copywriters: Nil Murtra (The Cyranos//McCann)
Executive Creative Director: Pablo Colonnese (The Cyranos//McCann)
Production Assistant: Paulina Ramírez (The Cyranos//McCann)

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by Silvio Acevedo
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Meet Siabatou, a woman from Gambia who must walk long distances every day to get clean water for her family. Like her, many women in Gambia must walk the length of a marathon to reach clean water.

Water For Africa is an organization that builds boreholes, a sustainable water source, in villages all over Gambia so that these women no longer have to walk for water. With each donation we can help shorten the distance for every woman in Gambia.



Winner in Cannes Lions 2015

Category: Branded Content and Entretainment - Branded Entertainment - Brand or Product Integration into an existing programme or platform.
Award: Gold

Type of entry: Outdoor
Advertiser: WATER FOR AFRICA
Category: Live Advertising and Events
Agency: OGILVY PARIS
Geo: France
Head of technologies: Adrien Leygues(Ogilvy Paris)
Executive Creative Director: Baptiste Clinet(Ogilvy Paris)
Art Director: Bruno Bicalho Carvalhaes(Ogilvy Paris)
Consulting Director Social Brand PR: Catherine Caussou(Ogilvy Paris)
Agency Producer: Diane de Bretteville(Ogilvy Paris)
Managing Director Ogilvy PR: Eric Maillard(Ogilvy Paris)
Project management & Lead front-end developer: Fabien Chasseigneaux(Ogilvy Paris)
Creative Director: Florian Bodet(Ogilvy Paris)
Agency Producer: François Phan(Ogilvy Paris)
Executive Producer: Jean Villiers(Gang Films)
Copywriter: Alejandra Guerrero(Ogilvy Paris)
Art Director: Melisa Chamorro(Ogilvy Paris)
Technical Consultant: Michaël Guilhermet(Ogilvy Paris)
Creative Director: David Martin Angelus(Ogilvy Paris)
Agency Producer: Diane de Bretteville(Ogilvy Paris)
Graphic Designer: Jason Boyer(Ogilvy Paris)
Creative Assistant: Jules Brossard(Ogilvy Paris)
Graphic Designer: Lamine Dramé (Ogilvy Paris)
Production Coordinator: Pierre Boudin(Gang Films)
PR Account Director: Sabine Descours(Ogilvy Paris)
Account Manager: Sophie Gressier(Ogilvy Paris)

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by Silvio Acevedo
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Maybe one of the most beautiful things of being a creative is the possibility of achieving massive results with just the power of a good idea. In the case of this McCan Lima´s campaign for the National Blind Unit of Peru, the objective was awareness. The organization´s 80 years long fight for social inclusion of blind peolpe wasn´t as well known as it probably should. The way the agency found to tackle the problem was to upload a message in braille to youtube, in a way everyone could understand it, by using the social network´s tags, originally created for entirely different purposes. The video was widely viralized in the web, and even reached the news in Peru and other countries.

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Advertising Agency: McCann, Lima, Peru
Chief Creative Directors: Mauricio Fernández – Maldonado, Nicolás Romanó
Copywriter: Frank Martí
Art Director: Christian Silva
Integration Digital Director: Miguel Bulnes
Social Media Executives: Jhonatan de la Cruz, Mónica Campos
Case Video: 7 Samurai, Animal FX
Audio: Sonica
Source: Ads of the world

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by Silvio Acevedo
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It´s not the same to think about time as a determined number of years, than conceiving it as a sucession of meaningful moments, which we want to live to the fullest, and treasure. Ernö´s campaign for the Norwegian Cancer Society features an example of how this moments can be crippled by the shortened lifespan cancer leads to in a strongly emotional way.

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Advertising Agency: Ernö, Oslo, Norway
Art Director: Henrik Sæther
Copywriter: Eirik Hovland
Director: Marius Holst
Production Company: 4 1/2
Published: February 2015
Sources: Ads of the world, Vimeo.

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by Silvio Acevedo
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The campaign´s goal is to stimulate open discussion about children abuse. It focuses on the consecuence the silence on the issue has for the victims: they have to endure their suffering in loneliness, for an average of 17 years. The ads stress how unbareable this situation is in a very expressive way, by comparing this period of isolation with the time people can hold their breath (50 seconds to 17 years).

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Date: May 24, 2015
ACD/Art Director: Jason Kinsella
Agency: Anti - Oslo
Client: Save the Children
Senior Creative Director/Art Director: Espen Lie Andersen
Copywriter: Emil Hafslund
Art Director: Sondre Røe
Editor/Post Production: Oystein Dyb at Bacon
Director of Photography: Pål Mokkelbost Laukli
Make Up: Trude Mokkelbost Laukli
Project Manager: Kenneth Pedersen (CEO)
Project Manager: Tina Moe
Producer: Rolf Pedersen
UV camera: Amund Lie
Grading: Flambert
Sources: Creativity and Jason Kinsella´s channel.

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by Silvio Acevedo
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We believe that smart ideas can turn the city into a better place. Like a dancing traffic light that makes people wait and watch rather than walk through the red light. FOR more safety. #WhatAreYouFOR


Advertising Agency: BBDO Germany
Creative Directors: Lukas Liske, Daniel Schweinzer
Director: Marten Persiel

Source: Ads of the world

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